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PC use, manufacturing, sales surge in China

Zhang Sie Lin -- Control Engineering, 5/1/1999

Personal computers (PCs) are making enormous gains in China in manufacturing technology and overall use. As a result, the nation's PC sales were expected to be among the world's largest and fastest growing in 1998.

China sold 3.2 million PCs in 1997 and was projected to sell more than 4 million in 1998. Following a slow start in the early 1990s, China's PC market swelled significantly in the past two years. Annual sales growth has been over 50% since 1995. Two of China's largest cities, Beijing and Shanghai, lead the country in PC penetration.

A report by a Chinese market research company, HuiCong (Beijing, China), predicts China's PC market will continue to grow at more than 40% annually during 1998-99, expanding the total market to 8.3 million units by 2000. The report adds China's PC market will also maintain its momentum and continue to grow as the 21st century begins.

Expanding markets

Chinese PC makers dominate the nation's market (see table) with more than a 60% share. Domestic PCs are widely accepted by Chinese consumers for their reasonable cost and serviceable performance. In recent years, most Chinese PC makers started gathering momentum to develop new products capable of competing internationally.

Experts report that China's domestic PC industry has kept pace with global progress in research and development, applications, and marketing. They add that Chinese companies are leading in many market sectors by offering new concepts or applications for consumers.

As a result, a balanced market network is taking shape in China. Sales centers are expanding from large, often coastal cities, such as Beijing, Shanghai, and Guangzhou, to more inland cities like Wuhan, Xi'an, and Chendu.

China's growing PC sector is also assisted by development of the nation's software industry. China's software market was expected to reach more than Y (Yuan) 30 billion (U.S. $3.61 billion) in 1998. This was expected to act as a major catalyst, further increasing PC sales in China.

Share of PCs sold in China
During first half of 1998
Made inUnits sold% of market share
China1.28 million71.4%
Other0.51 million28.6%
Source: Control Engineering with data from Beijing Research Institute of Automation for Machinery Industry and HuiCong, a market research company.

Popular PC Specifications in China
ManufacturerPentium II Product nameHard diskprocessor (MHz)(GB)Bus Video cardarchitecture
Legend Co.Bon-Yu 10002663.22 X AGPNLX
Fa-Zen Co.Can-chi 60002663.2AGPATX
Don Chen Co.Aiddy 8450E3504.3T 1740T-Bus
Don-Fa Co.P 1130323004.3AGPATX
Lan-Cho Co.Jin Bo series2662.1/3.2PCIATX
Great Wall Co.G.W. series2664.3AGPATX
Li-Da Co.Ju Fen series2664.3PCIATX
Xia-Shin Co.Jin-Je series3003.2S3 VigerATX
Editor's note: All manufacturers offer 440 LX chip sets and 32 MB internal storage, except for Don-Chen's Aiddy 8450E, which features a 440 BX chip set and 64 MB internal storage. All also offer 15-in. monitors, except Don-Fa's P 113032, which features a 14-in. monitor.
Source: Control Engineering with data from Beijing Research Institute of Automation for Machinery Industry and HuiCong, a market research company.


Author Information
Zhang Sie Lin, Beijing Research Institute of Automation for Machinery Industry, China

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