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The next household word: Siemens (?)
Last Friday, Marc Moschetto was debriefing the rest of the editorial staff here on what he had heard during a visit to Siemens. Long story short, the company is setting out to raise its profile in North America.
This morning at the breakfast table, I was struck by a double full-page ad in the first section of the Chicago Tribune placed by Siemens. It appears to be a manifestation of that desire for greater awareness. I went to the Tribune's Website, and there is a Siemens ad there too. It even has cool sound effects.
Don't be surprised if that name starts showing up in places where you don't expect it.
The next household word: Siemens (?)
November 13, 2007
Last Friday, Marc Moschetto was debriefing the rest of the editorial staff here on what he had heard during a visit to Siemens. Long story short, the company is setting out to raise its profile in North America.This morning at the breakfast table, I was struck by a double full-page ad in the first section of the Chicago Tribune placed by Siemens. It appears to be a manifestation of that desire for greater awareness. I went to the Tribune's Website, and there is a Siemens ad there too. It even has cool sound effects.
Don't be surprised if that name starts showing up in places where you don't expect it.
Posted by Peter Welander on November 13, 2007 | Comments (0)
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