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China's new slogan
June 24, 2008

China's Communist Party has always had a way with slogans and descriptive language, and it has continued even though Mao's "Red Book" has slipped a bit in popularity. A new slogan has emerged, and it deserves much broader adoption, perhaps even world-wide: "Save energy, cut emissions." (If there's anybody out there that can show me where I can find that in actual Chinese characters, I'd appreciate it.)

This bit of information was also included in the Economist article I cited yesterday. It says that China set an ambitious goal in 2006 to reduce energy intensity by 20% by the end of the decade. I'm not sure exactly what energy intensity means, but I believe it includes building higher efficiency and using more renewable sources. Those are both good. The article says that provincial officials who want to gain advancement in the party are expected to hit targets in their respective areas. Even so, it seems doubtful that the 20% goal will be reached. There has been progress, but not enough. On the other hand, China has made some impressive gains in renewable technologies.

Personally, I'd be happy if our presidential candidates would adopt a similar approach. It strikes me that we are trying to find ways to dull the pain of expensive gas and climbing energy costs in general, delaying the inevitable rather than taking the challenge head on.

Posted by Peter Welander on June 24, 2008 | Comments (0)



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