Marketing to Engineers®


In March 2012, CFE Media hosted the Marketing to Engineers® event in downtown Chicago. During this afternoon session, industry experts presented tips for successful integrated marketing campaigns and covered the latest trends in social media relevant to the engineering community.

Sessions:

  1. Engineers: A Day in the Life: Michael Uttech
    • Adjusting to 24/7 work
    • Project case study
    • How do engineers get information today?
  2. How to Run a Successful Integrated Marketing Program: Lawrence Wagner
    • Running a successful dynamic integrated program
    • Knowing your audience
    • How do you choose the right media channels to bet the best ROI?
    • Best practices in campaign strategy, implementation and measurement
  3. Social Media in the B2B World, Part 1: Steve Krull
    • What is social media?: Busting social myths
    • Putting the right social media strategy into context
    • Implementation: Putting strategy into action
    • Best practices in campaign strategy, implementation and measurement
  4. Social Media in the B2B World, Part 2: Jim Cahill
    • Why social media for automation suppliers?
    • Understanding the correct approach to social media marketing with your engineering audience
    • How we connect with manufacturers through social media to grow business opportunities
Session 1 - Video
Session 1 - Slides
Session 2 - Video
Session 2 - Slides
Session 3 - Video
Session 3 - Slides
Session 4 - Video
Session 4 - Slides

View the 2013 Marketing to Engineers sessions