Marketing to Engineers®

In March 2013, CFE Media hosted the Marketing to Engineers® event in downtown Chicago. During this afternoon session, industry experts presented tips for website design, content marketing strategies, and best practices for marketing to engineers.


  1. Wesite Design: Search Marketing Best Practices: Steve Krull
    • Why content is (still) king
    • Aligning navigation with user intent and using research to influence what you think
    • Designing with content in mind
  2. Content Marketing Strategy: Giving Away Your Secret Sauce: Joe Pulizzi
    • The latest in content marketing research
    • How B2B companies and those that target engineers can leverage content marketing to find and retain more customers
    • Great content marketing examples in action
  3. Best Practices for Marketing to Engineers: Alicia DuBay
    • The challenges of marketing to engineers
    • What today’s successful integrated marketing campaign looks like
    • Case study: A campaign that worked well for ABB
Session 1 - Video
Session 1 - Slides
Session 2 - Video
Session 2 - Slides
Session 3 - Video
Session 3 - Slides

View the 2014 Marketing to Engineers sessions