How to Run a Successful Integrated Marketing Program
Speaker: Lawrence Wegner, Director, Global Marketing Communication, Molex Incorporated
- Running a successful dynamic integrated program
- Knowing your audience
- How do you choose the right media channels to get the best ROI?
- Best practices in campaign strategy, implementation and measurement
About the Speaker and Company
Lawrence Wegner is Director, Global Marketing Communication for Molex Incorporated, a multibillion dollar global manufacturer of interconnect solutions. He has extensive B-to-B manufacturing, technology and B2C experience driving results across integrated marketing programs and communications initiatives. Larry has a proven track record in the development and execution of target marketing, strategic market planning and deployment, branding and awareness, lead generation programs, new product introduction, and sales enablement. Throughout his career, he has focused on applying innovative communication skills in leading and developing teams, program implementation, organizational development, and creative problem resolution. Larry is a member of and serves on a variety of boards in several industry associations.