Social Media in the B-to-B World, Part 2

Speaker: Jim Cahill, Head of Social Media for Emerson Process Management

Topics Covered:

    • Why social media for automation suppliers?
    • Understanding the correct approach to social media marketing with your engineering audience
    • How we connect with manufacturers through social media to grow business opportunities

    About the Speaker and Company Jim Cahill is Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. Jim Cahill's blog, Emerson Process Experts, was named BtoB Magazine's Best Corporate Blog for 2010. Jim's 20+ year career at Fisher Controls and in turn Emerson (who acquired Fisher in 1992) spans sales support, product application specialist, alliance manager, product manager for the DeltaV development, marketing communications manager, and now social media leader. He received a BSEE from the University of Texas at Austin and an MBA from the University of New Orleans. His career began as a Systems Engineer with Conoco North American production in New Orleans in the mid 1980s before coming to Fisher Controls in the late 1980s.

    Presentation: Social Media in the B-to-B World

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