Target CSR budgets to grow EV charging infrastructure

The electric vehicle charging station market is at risk of losing direction once government backed projects evaporate.

05/06/2013


IMS Research (acquired by IHS, Inc.)As I reported on recently, the electric vehicle charging station market is at risk of losing direction once government backed projects evaporate. I thought I would take some time to expand upon one point I raised in my article.

One key customer group in the future is those companies with strong corporate social responsibility (CSR) programs. These companies are actively looking to improve their social and green credentials, and often have budgets geared toward investment in schemes/technologies that help with efficiency or reduction in emissions/waste.

Dow Jones Sustainability Indexes is one benchmark by which companies track and measure their sustainability efforts. This type of resource should be a primary focus for EV infrastructure companies. They can quickly identify those companies involved in sustainability, and target those companies who are benchmarked as 'leaders' in their respective industries.

Infrastructure companies should really take the time to get to know the leads for CSR at major organizations, and educate them on the technology. Many CSR leads will likely have received enquires from employees about electric vehicles, but not be in possession of the information necessary to take an investment decision.

EV infrastructure companies should also target companies with strong CSR schemes because 'green' budgets are on the rise. It's this analysts opinion that charging infrastructure suppliers should capitalise on the desire of multi-nationals to 'green' their businesses.