A digital transformation: 3D virtual prototypes shrink development cycles for complex products

Grinding machine manufacturer HTC, Söderköping, Sweden, builds products that literally transform the look of floors. Its machines—containing up to 3,000 discrete components and sub-assemblies, and ranging in price from [euro] 20,000 to 300,000—are used to grind and polish natural stone and concrete floors with diamond tools.

02/01/2009


Grinding machine manufacturer HTC , Söderköping, Sweden, builds products that literally transform the look of floors. Its machines—containing up to 3,000 discrete components and sub-assemblies, and ranging in price from [euro] 20,000 to 300,000—are used to grind and polish natural stone and concrete floors with diamond tools. A floor poured from concrete, says HTC CTO Karl Thysell, can wind up looking like marble.


HTC, a maker of machines that grind and polish natural stone and concrete floors, transformed its product development process by adopting a 3D virtual prototyping application.

HTC recently performed a similar transformation on its product development process, thanks to the use of Autodesk Inventor , a 3D digital prototyping application. Thysell credits this program with cutting the costs of bringing new products to market—as well as severely shrinking the time taken to launch those new products.

For HTC, developing new products once involved building as many as five prototype machines—each at a cost of up to [euro] 500,000. Now it's now possible to bring a new model to market after making just a single prototype. Even better, adds Thysell, the quality of that prototype can be such that it can be sold.

Already a user of Autodesk 2D CAD technology, HTC recognized in 2002 that 3D design—and especially 3D digital prototyping, complete with simulation, digital assembly, and visualization—had significant potential. Exploring this potential on a pilot basis, with a single Inventor license, HTC took roughly a year to develop a 3D prototype of a new variant of one of its smaller machines, reusing the digital model to then develop a second machine.

“It was very helpful to be able to reuse parts from the first machine so easily, and adapt them for the second machine so readily,” relates Thysell. With 2D development, not only would HTC have to build physical prototypes, but the initial design time would have been longer. “Today we can get a new model to market in six months or less,” Thysell says. “That's a significant reduction.”

The capability came in handy when HTC opened a U.S. subsidiary in January 2005—its first venture into the North American market. “We didn't launch with one new machine, but 10,” says Thysell. “The competition hadn't expected that.”

U.S. sales now account for 40 percent of overall revenues, Thysell adds.

Today HTC has six Inventor licenses, as well as licenses for Autodesk Productstream workflow and Autodesk 3ds Max animation and rendering applications. Links from the Productstream workflow and data-storage applications then enable seamless connectivity through to HTC's Microsoft Dynamics NV ERP system—and through that, out into the supplier base.

The result: “A streamlined, online supply chain,” says Thysell—and one that spurred company growth from (U.S.) $7.5 million in sales revenues to $56 million, in just six years.

“Digital prototyping isn't the only reason for our success, but it must get a lot of the credit,” Thysell concludes.





No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
Each year, a panel of Control Engineering and Plant Engineering editors and industry expert judges select the System Integrator of the Year Award winners in three categories.
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Additive manufacturing benefits; HMI and sensor tips; System integrator advice; Innovations from the industry
Robotic safety, collaboration, standards; DCS migration tips; IT/OT convergence; 2017 Control Engineering Salary and Career Survey
Integrated mobility; Artificial intelligence; Predictive motion control; Sensors and control system inputs; Asset Management; Cybersecurity
Featured articles highlight technologies that enable the Industrial Internet of Things, IIoT-related products and strategies to get data more easily to the user.
This article collection contains several articles on how automation and controls are helping human-machine interface (HMI) hardware and software advance.
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Infrastructure for natural gas expansion; Artificial lift methods; Disruptive technology and fugitive gas emissions
Mobility as the means to offshore innovation; Preventing another Deepwater Horizon; ROVs as subsea robots; SCADA and the radio spectrum
Future of oil and gas projects; Reservoir models; The importance of SCADA to oil and gas
Automation Engineer; Wood Group
System Integrator; Cross Integrated Systems Group
Jose S. Vasquez, Jr.
Fire & Life Safety Engineer; Technip USA Inc.
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me