Americans support phase-out of inefficient lighting

Nationwide survey reveals that a large majority of Americans are “receptive and highly satisfied” with CFLs and LEDs.

04/05/2011


A majority of Americans believe that doing away with traditional incandescent lightbulbs is a good idea, despite a campaign to roll back government policy for the upcoming phase-out of inefficient bulbs, research shows.

Spectrum HQs Hallway

The finding was one of several surprises in results released by EcoAlign, a strategic marketing agency, which conducted online interviews of 1,000 Americans in March. The study focused on consumer perceptions and expectations of energy efficiency lighting.

"We expected to find some traction and greater market penetration for more energy efficient lighting; yet the findings point to much greater levels of support for energy efficient lighting than originally anticipated," said EcoAlign CEO Jamie Wimberly in the report entitled "Lighting the Path Forward for Greater Energy Efficiency."

"Americans really like CFLs," Wimberly wrote. "We also expected that LEDs would hardly be registering ... yet the findings show that consumers are ahead of expert opinion in many ways for LEDs."

Americans are "receptive to and highly satisfied" with energy efficient lighting options including CFLs and LEDs. Two‐thirds of the respondents gave CFL bulbs a "top‐three box" overall performance rating and more than half the respondents gave their highest ratings to LEDs.

This survey and a similar poll by USA Today were conducted about a month after Rep. Joe Barton (R-Texas) and almost two dozen other House Republicans proposed a bill that would halt the phase-out of inefficient traditional bulbs.

The phase-out, which is set to begin in January 2012 and run to 2014, is among the provisions of the Energy Independence and Security Act. Then-President Bush signed the bipartisan legislation into law at the end of 2007. Barton's bill, which now has 54 cosponsors, was referred to the House Subcommittee on Energy and Power.

"I just really think they are missing the narrative shift among consumers," Wimberly said of proponents in the effort to stop the phase-out of traditional bulbs. "Before, energy efficiency was framed just around savings–saving energy, saving the environment, saving costs… Increasingly, Americans are putting a premium on performance."

This means that consumers don't always reach for the cheapest green bulb on the store shelf. They're looking for products that can deliver a better quality of light in addition to lasting longer and using less energy, according to the EcoAlign survey results.  And in a further bit of good news for the lighting industry, the report said survey findings "point to a premium pricing opportunity focused on quality of light and performance."

Download the report for free with registration at www.ecoalign.com.

Read the full story at GreenBiz.com.



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
Each year, a panel of Control Engineering and Plant Engineering editors and industry expert judges select the System Integrator of the Year Award winners in three categories.
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Additive manufacturing benefits; HMI and sensor tips; System integrator advice; Innovations from the industry
Robotic safety, collaboration, standards; DCS migration tips; IT/OT convergence; 2017 Control Engineering Salary and Career Survey
Integrated mobility; Artificial intelligence; Predictive motion control; Sensors and control system inputs; Asset Management; Cybersecurity
Featured articles highlight technologies that enable the Industrial Internet of Things, IIoT-related products and strategies to get data more easily to the user.
This article collection contains several articles on how automation and controls are helping human-machine interface (HMI) hardware and software advance.
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Infrastructure for natural gas expansion; Artificial lift methods; Disruptive technology and fugitive gas emissions
Mobility as the means to offshore innovation; Preventing another Deepwater Horizon; ROVs as subsea robots; SCADA and the radio spectrum
Future of oil and gas projects; Reservoir models; The importance of SCADA to oil and gas
Automation Engineer; Wood Group
System Integrator; Cross Integrated Systems Group
Jose S. Vasquez, Jr.
Fire & Life Safety Engineer; Technip USA Inc.
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me