Beijer electronics acquires Taiwanese HMI Corp.
Beijer Electronics takes steps to position itself as a global supplier of human-machine interface (HMI) products with its recent acquisition of Hitech Electronics, a Taiwanese corporation.
Beijer Electronics takes steps to position itself as a global supplier of human-machine interface (HMI) products with its recent acquisition of Hitech Electronics, a Taiwanese corporation. Hitech’s main business is in Asian markets through distributor channels. The acquisition, says the Swedish-based Beijer, completes its existing sales and distribution channels to create a global sales network. The purchase also establishes a network for marketing, technical support, and component purchasing in Asia.
According to Beijer, Hitech complements it in geographical and product terms, while Beijer’s product range complements Hitech at the high end in the price-competitive Asian market. Market shares in Mainland China and Taiwan are estimated at 15% to 20%. Hitech brings considerable know-how in areas such as hardware design and production, says Beijer. Hitech will continue to operate as an independent company within the HMI products business area. Beijer’s Exeter series of operator terminals will be sold through Hitech’s distribution channels immediately.
“In time, we look forward to synergy effects when it comes to coordinating purchasing and product development,” said Conny Persson, business unit manager, HMI products, Beijer. “This is an exciting step for us, and we are confident that it will bring new opportunities for both us and our business partners.” Beijer’s product line includes a comprehensive range of operator terminals as well as PC-based systems.
—Jeanine Katzel, senior editor, Control Engineering, firstname.lastname@example.org