Bluetooth’s domination of the car – Is it still coming?

Back when I started looking at Bluetooth in-car applications, Bluetooth seemed the best thing since sliced bread.

06/28/2012


I’ve been the author of market research reports on “Bluetooth in Automotive Applications” and “The Wireless Car” for many years now. Back when I started looking at Bluetooth in-car applications, Bluetooth seemed the best thing since sliced bread. Anyone that was anyone wore a Bluetooth headset; “toothing” was all the rage; and I, like many others, thought that Bluetooth would eventually rule the world.  

Fast forward 5 years and, yes, the uptake of Bluetooth in the car has been pretty impressive. Hands-free calling has clearly been the most successful application. Uptake has reached 100% in some models and is offered as an optional extra in the vast majority of cars.  And I must admit when I brought my new car and it included Bluetooth, it was like Christmas had come early.   

One could also argue that A2DP has also been fairly successful.  But unfortunately, to my knowledge, not many drivers use it or even know its purpose. I can genuinely see the benefits of A2DP for cordless audio streaming and have longed to see its success inside the car and out. But if I hear “Once Apple pushes this feature the market will explode” once more, I’ll scream! Don’t get me wrong; I did believe it but after 5 years it’s wearing a bit thin.

And what about all the other promises we were made? I can remember getting quite excited about the concept of Bluetooth high speed for in-car video distribution and wireless camera modules. But with all the setbacks in the technology and the industry seemingly keeping hush about its demise, I guess it just wasn’t meant to be.   

To be fair the automotive industry is a lot harder to crack than the market for consumer devices. So even though Bluetooth Smart (formerly known as Bluetooth low energy, Bluetooth Ultra-low Power and WiBree) can be used in wireless sensors, tyre pressure monitors, keyless entry and so much more, I’m not getting my hopes up just yet.

The automotive industry is notoriously cautious and no new technology will enter the market until it has been rigorously tested. There are two main issues. First, reliability requirements in vehicles are extremely high; there is no room for error; and the industry sets very high standards. Fundamentally, wires have been doing a good job up to now; so unless a wireless technology can prove like robustness, wires will continue to reign. Second, wireless sensors will still require at least one wire for the purpose of powering the sensor. It could be argued that if one wire is already in place, there may as well be two?

In spite of this, I do live in hope that Bluetooth will rise phoenix-like to its former glory. My plea to the Bluetooth industry is to stop re-branding and innovate. So maybe when I buy my next car (goodness knows when that’ll be) I can relive that euphoria; and who knows I may be able to use Bluetooth for viewing vehicle diagnostics, remote keyless entry, driver wellness and not just hands-free calling!



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Salary and career survey: Benchmarks and advice; Designing controls; Remote data collection, historians; Control valve advances; Hannover Messe; Control Engineering International
System integration: Best practices and technologies to help; Virtualization virtues; Cyber security advice; Motor system efficiency, savings; Product exclusives; Road to Hannover
Collaborative robotics: How to improve safety, return on investment; Industrial Internet of Things, Industrie 4.0: World views; High-performance HMI, Information Integration: OPC and OMG
This article collection contains several articles on the Industrial Internet of Things (IIoT) and how it is transforming manufacturing.
PLCs, robots, and the quest for a single controller; how OEE is key to automation solutions.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Getting to the bottom of subsea repairs: Older pipelines need more attention, and operators need a repair strategy; OTC preview; Offshore production difficult - and crucial
Digital oilfields: Integrated HMI/SCADA systems enable smarter data acquisition; Real-world impact of simulation; Electric actuator technology prospers in production fields
Special report: U.S. natural gas; LNG transport technologies evolve to meet market demand; Understanding new methane regulations; Predictive maintenance for gas pipeline compressors
click me