Bosch, Daimler electric motor joint venture a bold move

The venture between the two companies will only encourage further cooperation between companies as well as innovation in the electric vehicle market.

07/25/2011


In recent days, Robert Bosch GmbH and Daimler AG have announced a joint venture to develop electric motors for electric vehicles. Who will benefit most from this move? Is Daimler foolish to relinquish motor design to one of its suppliers?

I don’t think so: a joint venture mitigates the risk for the vehicle manufacturer – it retains control over the design and IP, but at the same time benefits from the expertise of a partner. Electric vehicle traction motor design needs significant expertise, as seen in the industrial sector, and a partnership of this nature is one way for a vehicle manufacturer to get the expertise it needs and advance the electric vehicle industry more quickly.

In fact, the coming years will almost certainly see further cooperation between OEMs and their system suppliers, and might also see new suppliers enter the market. Why? Because electric vehicles require significantly more semiconductor content per vehicle than ICE vehicles (the market value in electric vehicle powertrains alone is forecast to be nearly $1.5 billion by 2012). This is creating a ‘Once in a lifetime’ opportunity for non-automotive vendors to enter the market; bringing their expertise in motor control, inverter design, or battery management to bear.

This JV represents a bold move from Daimler and Bosch, and sets the tone for the rest of the automotive industry.



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Mobile HMI; PID tuning tips; Mechatronics; Intelligent project management; Cybersecurity in Russia; Engineering education; Road to IANA
Save energy with automation; Process control system upgrades; Dispelling controll myths; Time-sensitive networking; Control system integration; Road to IANA
Additive manufacturing advancements; Machine vision enhances robotics; Fieldbus evolution; Process safety; Advice from System Integrators of the Year; Road to IANA
This article collection contains several articles on the Industrial Internet of Things (IIoT) and how it is transforming manufacturing.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Flexible offshore fire protection; Big Data's impact on operations; Bridging the skills gap; Identifying security risks
The digital oilfield: Utilizing Big Data can yield big savings; Virtualization a real solution; Tracking SIS performance
Getting to the bottom of subsea repairs: Older pipelines need more attention, and operators need a repair strategy; OTC preview; Offshore production difficult - and crucial

(copy 5)

click me