Branch circuit monitoring, overhead busway to drive growth for data center power distribution

More than 80% of the $440 million dollar global revenues in 2011 from data-center power-distribution hardware came from transformer-based power distribution units, remote power panels, and static transfer switches.

04/16/2012


More than 80% of the $440 million dollar global revenues in 2011 from data-center power-distribution hardware came from transformer-based power distribution units, remote power panels, and static transfer switches. This is according to IMS Research, recently acquired by IHS Inc., in their new study covering three-phase power distribution in data centers. However, the forecasts show new products, such as overhead busway and branch circuit monitoring, will become increasingly popular, commanding upwards of 30% of hardware sales by 2016.

The world market for power distribution traditional vs. new hardware market sizes. Source: IMS Research

The overhead busway market is currently being driven by new enterprise data centers. Retrofitting existing data centers with overhead busway is complex and expensive; however, new builds can immediately realize the benefits of lower installation costs, space savings, and flexibility in future expansion from using overhead busway. While this is a large growth opportunity, it is somewhat limited by the fact that new data center builds take an enormous amount of capital and tend to get pushed back in tough times.

Branch circuit monitoring (BCM) is the smallest of the three-phase power distribution hardware markets. Growing concern over the energy consumption of data centers, combined with increasing electricity prices, has opened the BCM market to significant opportunities for growth. IMS Research Analyst Lori Lewis explains, “BCM is already on the rise in colocations because of their ’pay for the power you use‘ billing approach. With all of the bells and whistles that can be configured into BCM. However, more data centers are likely to adopt it to monitor and manage their power consumption.” Lewis adds, “Soon, BCM will become a standard feature in much of the hardware that is sold in the data center; this is why we are forecasting revenue growth, not only for BCM, but also for power distribution units (PDUs).”

With the competitive landscape largely based in the U.S., North America is the largest market for both of these products. While PDUs and RPPs have tended to be seen largely as North American products, BCM and overhead busway have universal appeal. Asia’s market is relatively small compared with that of North America, but there is potential for market growth for these products in the next five years. Growth in Europe, on the other hand, will be delayed as the region will require further convincing of the benefits of overhead busway, and will need local supplier presence to drive cost-saving and product awareness.

Right now, the largest suppliers of overhead busway are Starline, Power Distribution, Inc., and Eaton, each with more than 20% market share. BCM’s largest suppliers are Power Distribution, Inc., and Schneider Electric, each with more than 25% market share. While these markets have just a few major suppliers, it is likely that more competitors will try to gain a stronger presence because of the important opportunity these products represent. This will further grow this market in size and recognition.

IMS Research regularly analyzes all aspects of the data center infrastructure market. More information regarding these detailed reports can be found here.



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Additive manufacturing advancements; Machine vision enhances robotics; Fieldbus evolution; Process safety; Advice from System Integrators of the Year; Road to IANA
Salary and career survey: Benchmarks and advice; Designing controls; Remote data collection, historians; Control valve advances; Hannover Messe; Control Engineering International
System integration: Best practices and technologies to help; Virtualization virtues; Cyber security advice; Motor system efficiency, savings; Product exclusives; Road to Hannover
This article collection contains several articles on the Industrial Internet of Things (IIoT) and how it is transforming manufacturing.
PLCs, robots, and the quest for a single controller; how OEE is key to automation solutions.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

The digital oilfield: Utilizing Big Data can yield big savings; Virtualization a real solution; Tracking SIS performance
Getting to the bottom of subsea repairs: Older pipelines need more attention, and operators need a repair strategy; OTC preview; Offshore production difficult - and crucial
Digital oilfields: Integrated HMI/SCADA systems enable smarter data acquisition; Real-world impact of simulation; Electric actuator technology prospers in production fields
click me