Brand protection: National Semiconductor test-drives a solution for guarding intellectual property

New Momentum, a provider of supply chain risk management software for companies that make or use electronic components in their products, says National Semiconductor is evaluating New Momentum’s Brand/Intellectual Property protection software.

12/03/2007


New Momentum , a provider of supply chain risk management (SCRM) software for companies National Semiconductor will evaluate New Momentum’s Brand/Intellectual Property protection software.
National Semiconductor is the sixth company to begin the evaluation phase of New Momentum’s Brand Protection software since its release just two weeks ago, according to Stu Clifton, New Momentum’s CEO.
New Momentum typically allows potential customers to evaluate its software for 30 days before finalizing a purchase.
“Protecting your brand and intellectual property translates into protecting your revenue stream,” Clifton says. “Both Tier 1 and midsize companies are suffering significant losses from counterfeits and gray market activity. This growing problem directly impacts their bottom line, distribution channel, reputation, and their ability to comply with federal regulations.
“Until the release of our Brand Protection software, the only choice companies had to combat
Clifton says the New Momentum software taps into information sources previously out of reach by traditional search methods, eliminating the significant amount of time and resources required for conducting manual searches.
“We deliver this information in an easy-to-use dashboard that increases the scope and quantity of activity that can be monitored,” Clifton says.





No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
Each year, a panel of Control Engineering and Plant Engineering editors and industry expert judges select the System Integrator of the Year Award winners in three categories.
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Controller programming; Safety networks; Enclosure design; Power quality; Safety integrity levels; Increasing process efficiency
Additive manufacturing benefits; HMI and sensor tips; System integrator advice; Innovations from the industry
Robotic safety, collaboration, standards; DCS migration tips; IT/OT convergence; 2017 Control Engineering Salary and Career Survey
Featured articles highlight technologies that enable the Industrial Internet of Things, IIoT-related products and strategies to get data more easily to the user.
This article collection contains several articles on how automation and controls are helping human-machine interface (HMI) hardware and software advance.
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Infrastructure for natural gas expansion; Artificial lift methods; Disruptive technology and fugitive gas emissions
Mobility as the means to offshore innovation; Preventing another Deepwater Horizon; ROVs as subsea robots; SCADA and the radio spectrum
Future of oil and gas projects; Reservoir models; The importance of SCADA to oil and gas
Automation Engineer; Wood Group
System Integrator; Cross Integrated Systems Group
Jose S. Vasquez, Jr.
Fire & Life Safety Engineer; Technip USA Inc.
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me