Control Engineering 2002 Ad Rates


Online rates & specifications Advertiser Extras

Black & White Advertising Rates
Color Rates
Buyer's Guide/Automation Integrator Guide Rates
European Combination Rates

Mechanical Requirements
Digital Ad Specifications
Film Requirements
Contract and Copy Regulations
Issuance and Closing Dates
Commission & Terms
Mailing & Shipping Instructions

Black & White Advertising Rates









Full Page








2/3 Page








1/2 Isl. Page








1/2 Page








1/3 Page








1/4 Page








Color Rates



Match/Special Color


3- or 4-Color


Control Engineering Buyer's Guide & 2002 Automation Integrator Guide

(all rates include color charges)

Full Page

2/3 Page

1/2 Island

1/2 Page

1/3 Page

1/4 Page







European Combination Rates
(North American & European editions, same month. Add rate and color below to North American earned rate.)



Full Page


2/3 Page


1/2 Page Island


1/2 Page


1/3 Page


1/4 Page


Color Rates


$ 660

Match/Special Color


3- or 4-Color


Mechanical RequirementsPublication Trim Size: 7-7/8 x 10-1/2 inches
Standard Unit Size:

Inches Wide x Deep

Full Page

7 x 10

2/3 Page

4-1/2 x 10

1/2 Page Horz.

7 x 4-5/8

1/2 Page Vert.

3-3/8 x 10

1/2 Page Isl.

4-1/2 x 7-1/2

1/3 Page Vert.

2-1/8 x 10

1/3 Page Sq.

4-1/2 x 4-5/8

1/4 Page Vert.

3-3/8 x 4-5/8

Width of Column: 2-1/8 inches
Depth of Column: 10 inches
Number of Columns to Page: Three, 2-1/8 inches or Two, 3-3/8 inches
Minimum Depth Requirements: 4-5/8 inches
Printing: Web Offset
Binding: Perfect binding
Bleed: No bleed charge
Specifications for Bleed Advertisements:
Single Page 8-1/8 x 10-3/4 inches
Spread 16-1/4 x 10-3/4 inches
Trim Size 7-7/8 x 10-1/2 inches
Vital advertising matter should be kept at least 1/4 inch away from trim dimensions.
Special Position Rates: Positions specified by advertiser or agency are 10% above black and white earned rate.

Digital Ad Specifications

  • Platforms: Macintosh or IBM (or compatible)

  • Media Accepted: Floppy, Zip, Jaz, or CD-ROM disks (Some files may be e-mailed, however a limit of 3MB file size must be observed). FTP site file transfer is also available; contact production manager for address and instructions.

  • Preferred File Format: Acrobat PDF, contact production manager for PDF instructions.

  • Additional Supported Applications: Quark, Pagemaker, Photoshop, Illustrator, and Freehand. A laser proof must accompany your disk. If ad is 4-color, and no color proof is provided by advertiser, printer will run color according to SWOP color densities.

  • Raster File Resolution (Photos): 300 DPI saved in Tiff or EPS format. Do not compress graphics using JPEG or LZW.

  • Color: Color images should be saved in CMYK format unless a matched Pantone color has been purchased. If a spot color is used, please note the color on your laser proof and make sure process color separations are not chosen. RGB or PMS colors in documents should always be converted to CMYK breakdowns unless PMS spot color has been specifically purchased.

  • Graphics: Include all placed graphics on disk. Do not embed images in your file (unless saving as PDF format).

  • Ad Size: Crop marks for full page ads should be at trim size. Fractional ads should be set up exactly to sizes published in media kit or as posted on web site. Bleed ads should extend beyond trim crop marks by 1/4 inch.

  • Final trim size: 7-7/8' x 10-1/2' (7.875' x 10.5'). Bleed size for a page is 8-1/8' x 10-3/4' (8.125' x 10.75').

  • Trapping: Do not trap files. If necessary this will be done through our production department.

  • Fonts: Include all fonts on disk (printer and screen fonts). Please use Adobe Type 1 fonts only. DO NOT use Multiple Master fonts or True Type fonts. Adobe Type 1 fonts will be substituted for Non-Adobe or True Type fonts, if necessary. Please include the name, phone number and address of the creator of the ad in case we need to contact them about the ad or to return a disk.

  • Production Charges: Charges will apply for alterations we make to your files due to errors in ad size, type, color space, or file format. Charges are subject to the hourly rate with a 1/2 hour minimum.

Film Requirements

  • Contact production manager. Film will be converted to a second generation DCS file. Production charge of $50.00 will apply.

Contract and Copy Regulations

  • Publisher reserves the right to limit the number of reader service card references in multiproduct advertisements.

Issuance and Closing Dates

  • Publication Date: Issued monthly, 10th of each month.

  • Closing Dates for Mechanical Materials: Copy to be set is due one week prior to closing date. Inserts due to printer 15th of month preceding publication date; offset material due at publication 10th of preceding month.

  • Cancellation Dates: No cancellations of space accepted after closing date.

Commission & Terms

  • Agency Commission: 15% gross billing for display space, color and special position premium. Commission is not allowed on classified ads ordered by the inch, mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements.

  • Terms: Net 30 days. Agency commission disallowed after 30 days from date of invoice.

Mailing & Shipping Instructions

  • Insertion orders, space contracts, correspondence, should be sent to Contracts Manager; proofs, copy, and printing and reproduction materials should be addressed to:

    Advertising Production Manager
    Control Engineering
    2000 Clearwater Drive
    Oak Brook, IL 60523


  • Publisher's Copy Protective Clause: Advertising copy subject to publisher's acceptance. Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher.

  • It is the advertiser's or agency's responsibility to obtain appropriate releases on any items or individuals pictured in the advertisement.

  • Joint Liability: Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for all monies that are due and payable to the publisher.

  • Advertising Simulating Editorial: Advertising that in the opinion of the publisher resembles editorial material or the publication's editorial format will have the word 'Advertisement' in at least 10 pt. type at the top.

  • Short Rate: Advertisers will be short-rated if, within the 12-month contract period, they do not use the contracted insertions upon which their billings have been based.

  • Rate Policy: Rates are subject to change on notice from publisher and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend schedule without incurring short-rate adjustments at time rate revision becomes effective providing contract rate has been earned up to date of cancellation.

  • Delay And/Or Nondelivery Protection Clause: Publisher is not liable for delays in delivery or nondelivery in the event of Acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of publisher affecting production or delivery in any manner.

  • Inquiries: Errors or omission of inquiry numbers will not constitute basis for adjustment. Advertisers who do not want inquiries should have their agency include a notice on insertions and contracts which reads: 'This insertion is not to be cross referenced to a listing on the inquiry response card.' Otherwise, it is assumed that the advertiser will fulfill the obligation of answering all inquiries.

Control Engineering Buyer's Guide/Integrator Guide CE Europe
Editorial Calendar Print Ad Rates & Specs Online Ad Rates & Specs
CE Editorial Staff CE Sales Staff CE Europe Staff

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