CSIA seeks greater connection with end user community

Organization charts new goals at Executive Conference

04/27/2011


System integrators are the experts who connect automation and control systems throughout a manufacturing facility. Now the system integration association is ready to make a connected between those integrators and the people they serve.

The Control System Integrators Association laid out its goal of creating greater outreach to end users at the plant floor level during its 2011 CSIA Executive Conference in Orlando last week. The goal will be achieved by delivering more information to the end user community and by increasing certification and educating end users and members about its importance.

Bob Lowe, the CSIA’s first full-time executive director and a former system integrator himself, cited several areas where the association needed to make progress in the near term:

  • Marketing to the end users. “Our partners the value of CSIA and how CSIA can help end users understand the importance of CSIA membership.”
  • End users don’t know CSIA even exists. “This is something identified in our marketing study. What need to do is get articles, and we need your help in doing that.” Lowe said that CSIA need to deliver valuable content to the end user community. In a major step toward accomplishing this, CSIA has a content partnership with CFE Media, which publishes Plant Engineering and Control Engineering magazine.
  • Some end users don’t understand what a system integrator is. “Maybe we’re too close to situation,” said Lowe. “Maybe we need to go back to automation and controls 101.”
  • What’s important to our customers? Why do they value CSIA certification? They want to seek more input from the user community. “As an association, we don’t have direct access to end users. Can we count on your help?”

CSIA has seen membership rise steadily in the past few years, climbing almost 10% from 2009 to 2011. While certified members have fallen slightly in the same period, most of that was attributed to mergers in the market.

Outgoing CSIA board chairman Ed Diehl said the association has the goal of increasing membership to more than 600 by 2015 while increasing the number of certified members to 150 and growing international membership in the same time period. Diehl is being succeeded by Steve Goldberg for a three-year term as CSIA board president.

The association has five immediate goals in its efforts to market to the end user audience:

  • Raise online profile
  • Expand media relationships
  • Forge partnerships with other associations
  • Provide more tools to certified firms
  • Increase membership/certification.

www.controlsys.org

Control System Integrators Association



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
Each year, a panel of Control Engineering editors and industry expert judges select the System Integrator of the Year Award winners.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Learn how to create value with re-use; gain productivity with lean automation and connectivity, and optimize panel design and construction.
Go deep: Automation tackles offshore oil challenges; Ethernet advice; Wireless robotics; Product exclusives; Digital edition exclusives
Lost in the gray scale? How to get effective HMIs; Best practices: Integrate old and new wireless systems; Smart software, networks; Service provider certifications
Fixing PID: Part 2: Tweaking controller strategy; Machine safety networks; Salary survey and career advice; Smart I/O architecture; Product exclusives
The Ask Control Engineering blog covers all aspects of automation, including motors, drives, sensors, motion control, machine control, and embedded systems.
Look at the basics of industrial wireless technologies, wireless concepts, wireless standards, and wireless best practices with Daniel E. Capano of Diversified Technical Services Inc.
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
This is a blog from the trenches – written by engineers who are implementing and upgrading control systems every day across every industry.
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Case Study Database

Case Study Database

Get more exposure for your case study by uploading it to the Control Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.

These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.

Click here to visit the Case Study Database and upload your case study.