Deutsche Messe to add power transmission show at IMTS in 2014

MDA North America to build on success of IANA debut in 2012

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After a successful debut with its Industrial Automation North America pavilion at IMTS 2012, Deutsche Messe AG will expand its presence at IMTS 2014 by adding the MDA North America on Sept. 8-12, 2014. MDA North America will focus on mechanical power transmission and control, as well as pneumatics and hydraulics.

The IANA pavilion at IMTS, co-sponsored by CFE Media, was the first North American trade event for Deutsche Messe, the world’s largest industrial trade show organization. “The success of Industrial Automation North America showed that the core competence from the Hannover Messe portfolio perfectly complements the machine tools fair IMTS,” said Dr. Andreas Gruchow, member of the managing board at Deutsche Messe AG. “Nothing demonstrates our commitment to developing our activities in North America better than MDA North America, which will serve as a perfect platform for exhibitors from power transmission and control technology on one of the biggest markets in this sector.”

Deutsche Messe officials noted that Germany is the American market’s leading supplier of products in the power transmission and control technology sector. More than one fifth of total exports of power transmission and fluid technology to the U.S., worth € 9.5 billion, came from Germany, with Japan (18.2%) and China (14.1%) right behind.

“In absolute terms, the value of exports to the USA in this sector in 2011 was more than double the figure for 2001. In fact, following the economic shock of 2009, business had already rallied sufficiently in 2010 to have reached the same level as in 2008, before the crisis,” said Hartmut Rauen, senior executive of the German Engineering Federation (VDMA) and head of the VDMA’s power transmission and fluid power divisions. “The figures for 2012 suggest further growth—which is why we welcome MDA North America as an additional platform for our successful overseas business.”