Enhancing Brand Value by Rockwell Automation

Tracking and Tracing Applications in the Food Industry Companies that manufacture products for the consumer market invest considerable resources to establish and maintain the integrity of their brands.

01/06/2005


Companies that manufacture products for the consumer market invest considerable resources to establish and maintain the integrity of their brands. For those engaged in the food industry this means bringing to market a product whose value can be both perceived and measured. Perceived brand value can encompass an understanding, by the consumer, of what the product is, how it looks on the shelf, how it tastes and how it is used. Measured brand value can be the investment made by the food company to establish the brand– in marketing, in research and development and in distribution as well as in the sales performance and revenue of the product.

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