EXCLUSIVE: Plantville game to showcase products, solutions for industry and infrastructure

Siemens online game simulates a plant manager’s experience – challenging players to increase productivity, sustainability, overall health of an industrial plant

03/25/2011


sameWatch a short video, Play Plantville, and view more photos.

Siemens Industry, Inc. recently launched Plantville, a new online gaming platform that simulates the experience of being a plant manager, CFE Media has learned exclusively. Plantville is an innovative, educational and fun way for Siemens to engage customers, employees, prospects, students and the general public while driving awareness of Siemens technologies and brand.

Players are faced with the challenge of maintaining the operation of their plant while trying to improve the productivity, efficiency, sustainability and overall health of their facility. The game enables players to improve the health of their plants by learning about and applying industrial and infrastructure products and solutions from Siemens. Gamers will be measured on a number of Key Performance Indicators, including safety, on time delivery, quality, energy management and employee satisfaction.

“Siemens is capitalizing on the tremendous growth of online engagement to demonstrate how our expertise can make industry and infrastructure more competitive by increasing sustainability, energy efficiency and productivity in a fun and educational environment,” said Daryl Dulaney, president and CEO, Siemens Industry, Inc. “We also hope Plantville will generate excitement in the areas of math, science and technology while inspiring a new generation of plant managers and engineers.”

Throughout the game, players will be able to interact with Pete the Plant Manager, whose plant has just won the “Plant of the Year” award. In a case of art imitating life, the Siemens plant in Norwood, OH was awarded the 2009 Top Plant Award by Plant Engineering. Pete shares his best practices throughout the game to help players achieve outstanding results in plant performance. He will use Webisodes, the Plantville Café, Puzzlers, and Facebook, LinkedIn and Twitter accounts to dialogue with gamers, provide hints to playing the game, and host a leader board for contestants.

In Plantville, players can select which of the three virtual plants they would like to manage first: – a bottling plant, a vitamin plant or a plant that builds trains. At the start of the game, each type of plant is faced with different challenges. The players must identify the challenges facing their plant and implement solutions to improve the plant’s KPIs. Gamers will compete with one another on a number of levels, including plant-to-plant and on specific KPIs. Pete’s leader board will keep track of which players are performing the best on each of the levels.

Pete’s Puzzlers

These brain teasers test a gamer’s problem solving abilities and provide tips to enhance their play. A player attempts to solve a puzzle or problem, and in doing so gets new insights for enhancing their plant’s performance. The first person to correctly answer the puzzler will receive bonus points and will be recognized on the Plantville Facebook page.

Plantville Café

The Café is a fun and educational platform within the game that offers periodic online chat sessions with Pete on topics like process control, energy efficiency, industrial netSiemens Plantville: Hopon Solutionsworking and more. Chat sessions will be kept in a library as a resource for current and future players. The sessions will enable gamers to collect tips that will help them manage their plants in Plantville more effectively, while also learning more about these topics and associated solutions.

“Driving preference for our company by illustrating how Siemens can be America’s partner for infrastructure and industry is only part of what we hope to accomplish with Plantville,” said Dulaney. “We also designed the game to educate our current and future employees about the breadth of Siemens portfolio and to strengthen our position as an employer of choice.”

Plantville, like the plants within it, will undergo updates and changes. Siemens will continue to develop and enhance this innovative platform to reflect the continuing advancement of its technologies, as well as other elements that change or have an impact on Industry and Infrastructure.

www.usa.siemens.com

Siemens Industry, Inc.



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
Each year, a panel of Control Engineering editors and industry expert judges select the System Integrator of the Year Award winners.
Control Engineering Leaders Under 40 identifies and gives recognition to young engineers who...
Learn more about methods used to ensure that the integration between the safety system and the process control...
Adding industrial toughness and reliability to Ethernet eGuide
Technological advances like multiple-in-multiple-out (MIMO) transmitting and receiving
Virtualization advice: 4 ways splitting servers can help manufacturing; Efficient motion controls; Fill the brain drain; Learn from the HART Plant of the Year
Two sides to process safety: Combining human and technical factors in your program; Preparing HMI graphics for migrations; Mechatronics and safety; Engineers' Choice Awards
Detecting security breaches: Forensic invenstigations depend on knowing your networks inside and out; Wireless workers; Opening robotic control; Product exclusive: Robust encoders
The Ask Control Engineering blog covers all aspects of automation, including motors, drives, sensors, motion control, machine control, and embedded systems.
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
News and comments from Control Engineering process industries editor, Peter Welander.
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
This is a blog from the trenches – written by engineers who are implementing and upgrading control systems every day across every industry.
Anthony Baker is a fictitious aggregation of experts from Callisto Integration, providing manufacturing consulting and systems integration.
Integrator Guide

Integrator Guide

Search the online Automation Integrator Guide
 

Create New Listing

Visit the System Integrators page to view past winners of Control Engineering's System Integrator of the Year Award and learn how to enter the competition. You will also find more information on system integrators and Control System Integrators Association.

Case Study Database

Case Study Database

Get more exposure for your case study by uploading it to the Control Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.

These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.

Click here to visit the Case Study Database and upload your case study.