Growth in EMEA EV charging station market will shake-up supplier base

Revenues in the EMEA market are expected to increase to over $10 billion by 2021 thanks to charging standards and utility companies playing a large role, particularly in Europe.

05/07/2012


The electric vehicle charging infrastructure market has great potential for growth in the coming years. A new report from IMS Research, recently acquired by IHS Inc., estimates that in Europe, the Middle East and Africa (EMEA) the charging station market is expected to grow from less than 5,000 units to more than 4.5 million units in 10 years’ time, with sales revenues estimated to reach $10.4 billion in 2021.

This quick ramp-up is attracting a wide range of companies looking to grab a share of the market. Currently, the top three suppliers in EMEA have an estimated 54 percent share of the market. Schneider Electric at the top in Europe has double the market share of numbers two and three, Pod Point and ABB. However, this should not be viewed as the status quo. 

Helena Perslow, senior market analyst at IMS Research explains: "The EMEA market has some unique characteristics which will impact the competitive environment in the future." First, Europe consists of several individual countries each with domestic suppliers trying to grab local market share. Second, the early adoption of a quick charging standard (CHAdeMO) has allowed suppliers solely focused on quick chargers to grab significant market share. Finally, utility companies play a significant role in Europe. Utility companies can own and install their own networks; which has prompted some, especially in Germany, to aggressively pursue this strategy. These large utility company tenders have created a boon in the market for small electric vehicle supply equipment (EVSE) suppliers.

But it won’t be plain sailing for small EVSE suppliers. Currently, it is difficult to get sufficient R.O.I for public charging stations with new, untested business models, few electric vehicles on the road, and government interest and funding dwindling. This, coupled with large multi-nationals including GE, Siemens, Schneider and Eaton entering the market in 2011, should make it more difficult for smaller domestic suppliers in the coming years. Perslow concludes: "Unless these small suppliers manage to strike a deal with an OEM to supply a specific market with home chargers, they are likely to be pushed out of the market in the next few years."



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
Each year, a panel of Control Engineering editors and industry expert judges select the System Integrator of the Year Award winners.
Control Engineering Leaders Under 40 identifies and gives recognition to young engineers who...
Learn more about methods used to ensure that the integration between the safety system and the process control...
Adding industrial toughness and reliability to Ethernet eGuide
Technological advances like multiple-in-multiple-out (MIMO) transmitting and receiving
Virtualization advice: 4 ways splitting servers can help manufacturing; Efficient motion controls; Fill the brain drain; Learn from the HART Plant of the Year
Two sides to process safety: Combining human and technical factors in your program; Preparing HMI graphics for migrations; Mechatronics and safety; Engineers' Choice Awards
Detecting security breaches: Forensic invenstigations depend on knowing your networks inside and out; Wireless workers; Opening robotic control; Product exclusive: Robust encoders
The Ask Control Engineering blog covers all aspects of automation, including motors, drives, sensors, motion control, machine control, and embedded systems.
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
News and comments from Control Engineering process industries editor, Peter Welander.
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
This is a blog from the trenches – written by engineers who are implementing and upgrading control systems every day across every industry.
Anthony Baker is a fictitious aggregation of experts from Callisto Integration, providing manufacturing consulting and systems integration.
Integrator Guide

Integrator Guide

Search the online Automation Integrator Guide
 

Create New Listing

Visit the System Integrators page to view past winners of Control Engineering's System Integrator of the Year Award and learn how to enter the competition. You will also find more information on system integrators and Control System Integrators Association.

Case Study Database

Case Study Database

Get more exposure for your case study by uploading it to the Control Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.

These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.

Click here to visit the Case Study Database and upload your case study.