Growth in EMEA EV charging station market will shake-up supplier base

Revenues in the EMEA market are expected to increase to over $10 billion by 2021 thanks to charging standards and utility companies playing a large role, particularly in Europe.

05/07/2012


The electric vehicle charging infrastructure market has great potential for growth in the coming years. A new report from IMS Research, recently acquired by IHS Inc., estimates that in Europe, the Middle East and Africa (EMEA) the charging station market is expected to grow from less than 5,000 units to more than 4.5 million units in 10 years’ time, with sales revenues estimated to reach $10.4 billion in 2021.

This quick ramp-up is attracting a wide range of companies looking to grab a share of the market. Currently, the top three suppliers in EMEA have an estimated 54 percent share of the market. Schneider Electric at the top in Europe has double the market share of numbers two and three, Pod Point and ABB. However, this should not be viewed as the status quo. 

Helena Perslow, senior market analyst at IMS Research explains: "The EMEA market has some unique characteristics which will impact the competitive environment in the future." First, Europe consists of several individual countries each with domestic suppliers trying to grab local market share. Second, the early adoption of a quick charging standard (CHAdeMO) has allowed suppliers solely focused on quick chargers to grab significant market share. Finally, utility companies play a significant role in Europe. Utility companies can own and install their own networks; which has prompted some, especially in Germany, to aggressively pursue this strategy. These large utility company tenders have created a boon in the market for small electric vehicle supply equipment (EVSE) suppliers.

But it won’t be plain sailing for small EVSE suppliers. Currently, it is difficult to get sufficient R.O.I for public charging stations with new, untested business models, few electric vehicles on the road, and government interest and funding dwindling. This, coupled with large multi-nationals including GE, Siemens, Schneider and Eaton entering the market in 2011, should make it more difficult for smaller domestic suppliers in the coming years. Perslow concludes: "Unless these small suppliers manage to strike a deal with an OEM to supply a specific market with home chargers, they are likely to be pushed out of the market in the next few years."



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Robotic safety, collaboration, standards; DCS migration tips; IT/OT convergence; 2017 Control Engineering Salary and Career Survey
Integrated mobility; Artificial intelligence; Predictive motion control; Sensors and control system inputs; Asset Management; Cybersecurity
Big Data and IIoT value; Monitoring Big Data; Robotics safety standards and programming; Learning about PID
Featured articles highlight technologies that enable the Industrial Internet of Things, IIoT-related products and strategies to get data more easily to the user.
This article collection contains several articles on how automation and controls are helping human-machine interface (HMI) hardware and software advance.
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Mobility as the means to offshore innovation; Preventing another Deepwater Horizon; ROVs as subsea robots; SCADA and the radio spectrum
Future of oil and gas projects; Reservoir models; The importance of SCADA to oil and gas
Big Data and bigger solutions; Tablet technologies; SCADA developments
Automation Engineer; Wood Group
System Integrator; Cross Integrated Systems Group
Jose S. Vasquez, Jr.
Fire & Life Safety Engineer; Technip USA Inc.
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me