Hannover Fair, Interkama plan to merge trade shows in 2004
Hannover; Düsseldorf, Germany—Organizers of two of Europe's largest industrial trade shows, Hannover Fair and Interkama, reported May 16 that they are merging the two events into one. Deutsche Messe AG (DEMAG) and Messe Düsseldorf GmbH will fold Interkama into Hannover Fair, and "will jointly stage Interkama within the compass of Hannover Messe 2004" on April 19-24, 2004.
Hannover; Düsseldorf, Germany— Organizers of two of Europe's largest industrial trade shows, Hannover Fair and Interkama , reported May 16 that they are merging the two events into one. Deutsche Messe AG (DEMAG) and Messe Düsseldorf GmbH will fold Interkama into Hannover Fair, and "will jointly stage Interkama within the compass of Hannover Messe 2004" on April 19-24, 2004. For Interkama, this represents the second change of date since its last running as well as a change of venue. The two organizers also plan to collaborate on other automation fairs held in Germany and internationally.
Deutsche Messe AG reports that adding Interkama fulfills its new concept for Hannover Fair, which envisions alternating its focus yearly between the fields of process and manufacturing automation. This concept was initially set to launch in 2005, setting the stage for a horizontally integrated flagship industrial automation fair, which now has the green light for 2004. The theme for the 2004 show will be "Milestones in Innovation."
e fair format for industrial automation. It promises to be a unique showcase covering the complete spectrum of process and manufacturing automation technology. Hannover Messe 2004 will launch of a comprehensive, target group-oriented trade fair concept, which in alternating years will focus on automation for the process and manufacturing industries, respectively."
Deutsche Messe and Messe Düsseldorf add that merging the shows helps oppose the fragmentation of individual trade fairs, which has a potentially negative impact on entire industries. "But we are also convinced that our joint initiative has made a major contribution to bolstering Germany's status as a prime location for trade fairs," says Wilhelm Niedergöker, Messe Düsseldorf's chief negotiator and managing director.
In addition, the two organizers report that their agreement will help them cooperate on staging all Interkama fairs worldwide, and will allow them to embrace production automation, as well as process automation. For example, Interkama China, which was successfully launched in March 2003 in Shanghai, will be organized as a joint project in the future. Other joint events will likely be held in Russia, India and the Czech Republic, where Messe Düsseldorf is expected to benefit from a strong position as Deutsche Messe AG's partner. Likewise, Hannover Fair's strong base in Turkey will help Messe Düsseldorf establish a foothold there. Still more venues are being considered, but haven't been scheduled yet.
Control Engineering Daily News Desk
Jim Montague, news editor