Iconics, Endress+Hauser start OEM partnership

Foxborough, MA; Reinach, Switzerland—Iconics has launched an OEM technology partner-ship with Endress+Hauser in which the Switzerland-based manufacturer will OEM and private label Iconics’ Genesis32 automation suite as Endress+Hauser’s P View PC-based process visualization suite.


Foxborough, MA; Reinach, Switzerland— Iconics has launched an OEM technology partner-ship with Endress+Hauser in which the Switzerland-based manufacturer will OEM and private label Iconics’ Genesis32 automation suite as Endress+Hauser’s P View PC-based process visuali-zation suite. Iconics delivers web-enabled, OPC-based HMI/SCADA and manufacturing intelli-gence visualization software for Microsoft’s Windows operating system. Endress+Hauser manufactures sensor and systems technologies and industrial measurement and solutions for the process industries, including precise parameter measurements of level, flow, pressure, temperature, tank gauging, industrial liquid analysis, as well as industrial chart and process recorders.

'Iconics’ standards-based HMI/SCADA and manufacturing intelligence visualization prod-ucts, coupled with Endress+Hauser's advanced sensor and systems technology, provide a power-ful integrated solution for the process industries, such as pharmaceuticals, food and beverage, chemical, oil and gas, biotechnology, water and wastewater,' says Russ Agrusa, Iconics’ president and CEO. 'Tightly integrating our products with Endress+Hauser's premiere sensor and systems technologies allows our customers to solve the most demanding process applications.'

P View is a PC-based HMI/SCADA and visualization solution that connects with communications standards, including HART, Modbus, Profibus, and FOUNDATION fieldbus, using industry standard OPC servers. P View can access remote systems using modem and other wireless technologies that provide remote access and diagnostics.

'With the selection of Iconics' suite of products, P View will now be a world-class, Web-enabled visualization solution for the process industry,' adds Dr. Raimund Sommer, marketing director for Endress+Hauser’s Process Solutions AG division. 'Genesis32 replaces an older system within the P View suite of products that allows us to offer a more open solution to customers.'

Control Engineering Daily News Desk
Jim Montague, news editor

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