If I lived in Poland, I’d buy Kujawski

07/22/2010


Kujawski cooking oil.This morning I was posting a story about how a rapeseed cooking-oil processing plant in Poland improved its production using more sophisticated automation. The name of the company is ZT Kruszwica, and their main brand name is Kujawski. As it turns out, Kujawski is the biggest seller over there. I’d never heard of it, but then most residents of Warsaw probably don’t know about Mazola.

A very fanciful harvesting machine.I was hunting around the Web looking for some relevant links to add to the story, and I found a video clip of a TV ad for Kujawski. While it’s been tempting at times, I have avoided throwing out lots of cute video clip links in these postings. A blog such as this deserves more lofty topics. Still, the spot shows how Kujawski gets from farm field to bottle, which is exactly what the article is about. I’m afraid the interpretation in the ad doesn’t exactly square with what it says in the article, but the ad is a lot more fun and has a very catchy tune. I’d love to see that great big harvesting machine, and meet some of those cute singing maidens who sort the seeds. Most of all, I’d like to buy some Kujawski.

Watch the video. In two minutes, you can see the ad, and then how they made it. Very creative stuff.



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
Each year, a panel of Control Engineering editors and industry expert judges select the System Integrator of the Year Award winners.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Learn how to create value with re-use; gain productivity with lean automation and connectivity, and optimize panel design and construction.
Go deep: Automation tackles offshore oil challenges; Ethernet advice; Wireless robotics; Product exclusives; Digital edition exclusives
Lost in the gray scale? How to get effective HMIs; Best practices: Integrate old and new wireless systems; Smart software, networks; Service provider certifications
Fixing PID: Part 2: Tweaking controller strategy; Machine safety networks; Salary survey and career advice; Smart I/O architecture; Product exclusives
The Ask Control Engineering blog covers all aspects of automation, including motors, drives, sensors, motion control, machine control, and embedded systems.
Look at the basics of industrial wireless technologies, wireless concepts, wireless standards, and wireless best practices with Daniel E. Capano of Diversified Technical Services Inc.
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
This is a blog from the trenches – written by engineers who are implementing and upgrading control systems every day across every industry.
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Case Study Database

Case Study Database

Get more exposure for your case study by uploading it to the Control Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.

These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.

Click here to visit the Case Study Database and upload your case study.