If I lived in Poland, I’d buy Kujawski


Kujawski cooking oil.This morning I was posting a story about how a rapeseed cooking-oil processing plant in Poland improved its production using more sophisticated automation. The name of the company is ZT Kruszwica, and their main brand name is Kujawski. As it turns out, Kujawski is the biggest seller over there. I’d never heard of it, but then most residents of Warsaw probably don’t know about Mazola.

A very fanciful harvesting machine.I was hunting around the Web looking for some relevant links to add to the story, and I found a video clip of a TV ad for Kujawski. While it’s been tempting at times, I have avoided throwing out lots of cute video clip links in these postings. A blog such as this deserves more lofty topics. Still, the spot shows how Kujawski gets from farm field to bottle, which is exactly what the article is about. I’m afraid the interpretation in the ad doesn’t exactly square with what it says in the article, but the ad is a lot more fun and has a very catchy tune. I’d love to see that great big harvesting machine, and meet some of those cute singing maidens who sort the seeds. Most of all, I’d like to buy some Kujawski.

Watch the video. In two minutes, you can see the ad, and then how they made it. Very creative stuff.

No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Choosing controllers: PLCs, PACs, IPCs, DCS? What's best for your application?; Wireless trends; Design, integration; Manufacturing Day; Product Exclusive
Variable speed drives: Smooth, efficient, electrically quite motion control; Process control upgrades; Mobile intelligence; Product finalists: Vote now; Product Exclusives
Machine design tips: Pneumatic or electric; Software upgrades; Ethernet advantages; Additive manufacturing; Engineering Leaders; Product exclusives: PLC, HMI, IO
This article collection contains the 5 most referenced articles on improving the use of PID.
Learn how Industry 4.0 adds supply chain efficiency, optimizes pricing, improves quality, and more.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Cyber security cost-efficient for industrial control systems; Extracting full value from operational data; Managing cyber security risks
Drilling for Big Data: Managing the flow of information; Big data drilldown series: Challenge and opportunity; OT to IT: Creating a circle of improvement; Industry loses best workers, again
Pipeline vulnerabilities? Securing hydrocarbon transit; Predictive analytics hit the mainstream; Dirty pipelines decrease flow, production—pig your line; Ensuring pipeline physical and cyber security