Imagination at work: GE shares its process for creating bright ideas with customers

GE, whose corporate mantra is “Imagination at Work,” has given members of the Manufactured Housing Institute a lesson in developing innovative business processes.<br/>


Successful homebuilders typically have strong working relationships with lending institutions. But some members of the national trade group for the manufactured housing industry might not be in business today if not for that organization’s collaboration with GE Capital Solutions .
It wasn’t just financial assistance that GE lent the homebuilders. GE, whose corporate mantra is “Imagination at Work,” gave the builders a lesson in developing innovative business processes.
“We were struggling with a precipitous drop in business volume resulting from a number of factors,” says Gail Cardwell, president and CEO of the 400-plus member trade group known as the Manufactured Housing Institute —or MHI.
Cardwell says the issues MHI members needed to address included:

In May 2007, an executive with GE Capital Solutions, a longtime source of financing for the industry, approached MHI leadership about a program that GE uses to help its customers improve their business fortunes. Through this seven-year-old program called At the Customer for the Customer (ACFC), GE shares its own successful business principles and methodologies with customers free of charge.
“We’ll share what’s worked well with GE and help make it fit the customer’s reality,” says Karen Dougherty, GE Capital Solutions ACFC Leader. “We’re not trying to make our customers [into] mini-GEs.”
Members of the GE Capital Solutions ACFC team visited MHI’s New York campus, where GE staff coached MHI’s trainers. According to Cardwell, the ACFC team encouraged various MHI task forces to push the entire industry forward by addressing challenges head-on, identifying roadblocks to improvement, and then instituting the necessary changes to overcome those roadblocks.
“We wanted the members to take ownership of these initiatives—draw up problem statements, locate problem areas, and develop business plans,” Cardwell says.
Among other things, Cardwell says, the ACFC team caused an MHI home-finance task force to seek additional funding sources. That led the group toindustry’s customer base. 

No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Robotic safety, collaboration, standards; DCS migration tips; IT/OT convergence; 2017 Control Engineering Salary and Career Survey
Integrated mobility; Artificial intelligence; Predictive motion control; Sensors and control system inputs; Asset Management; Cybersecurity
Big Data and IIoT value; Monitoring Big Data; Robotics safety standards and programming; Learning about PID
Featured articles highlight technologies that enable the Industrial Internet of Things, IIoT-related products and strategies to get data more easily to the user.
This article collection contains several articles on how automation and controls are helping human-machine interface (HMI) hardware and software advance.
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Mobility as the means to offshore innovation; Preventing another Deepwater Horizon; ROVs as subsea robots; SCADA and the radio spectrum
Future of oil and gas projects; Reservoir models; The importance of SCADA to oil and gas
Big Data and bigger solutions; Tablet technologies; SCADA developments
Automation Engineer; Wood Group
System Integrator; Cross Integrated Systems Group
Jose S. Vasquez, Jr.
Fire & Life Safety Engineer; Technip USA Inc.
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me