Industry's Preferred & Best-Read Brands

12/31/2002



Custom Publishing and Special Projects

Custom Publishing Marketing Services

Custom Publishing

Create a marketing message with lasting impact through a unique custom publishing vehicle.

A custom publishing piece is a strategically based project that adds appeal with a different approach to your marketing message. The results? Depth. Dimension. Detail and impact.

Custom programs bolster and enhance other means of marketing communications-such as advertising, direct mail, publicity, events-and can become a key element in your overall marketing program. Samples include inserts, supplements, free-standing magazines, print newsletters, e-newsletters, posters, calendars, and cards.

NOW!

Combine print and electronic media to further target a specialized message.

Control Engineering has a full team of dedicated professionals-project managers, writers, editors, designers, researchers, printers, and distribution houses-that bring ideas into reality.

To explore custom publishing solutions contact your local sales representative, or publisher.

Marketing Services

Reprint Services
We can reprint any news or feature article, product item, or even your own ad message for you. Reprints are an inexpensive way to develop high-quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support vehicle, and as handouts at showrooms. For more information, contact Cahners Reprint Services, Scott Olson at 651/852-3800 or e-mail sdolson@reprintservices.com .

Direct Marketing Services
Cahners Business Lists is the nation's premier business-to-business list and database provider, with more than 180 resources from Cahners. Only Cahners offers up-to-date access and full demographics for over 6 million corporate decision-makers from 16+ industries. For more information call 800/323-4958 or 630-288-8000. Email us at directmarketing@reedbusiness.com or visit our web site at www.cahnerslists.com .

Database Marketing
Out of 250 million people in the U.S., you need to reach the select, key decision makers and opinion leaders who influence your business, those who buy your products, use your services and control the budgets. In short, you need Cahners Database-the people with the power to buy. As the leader in business-to-business information and communications, we have the most complete and up-to-date business-to-business database-a direct pipeline to millions of precisely targeted prospects. In addition to a wide range of standard lists, we can create a proprietary database for you-based on your specific needs-with exactly the scope and depth of information you require. For more information, contact your sales representative.

Research
Cahners offers a comprehensive range of custom research services. These include quantitative and qualitative studies in product, market, and advertising and promotional research-all tailored precisely to your needs. With Cahners' Research services, you can discover how you're perceived relative to your competition; you can measure changes in the marketplace pre- and post-advertising; you can evaluate new products without the expense of a full, national launch; and much, much more. For more information, contact Steve Johnson, 617/558-4369, scjohnson@cahners.com , or your sales representative.



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