Machine Safety: What is your safety elevator pitch?

In less than 30 seconds, can you tell me why I should care about your plans for exceeding industrial safety compliance? Are business benefits part of your answer?


In less than 30 seconds, tell me why I should care about your plans for exceeding industrial safety compliance! (Hint: The answer should include business benefits and extend beyond just you.)

We often hear a company executive say things like this to an employee with responsibility for safeguarding. It reminds me that safety excellence requires more than "do as you're told" safety policies and cultures. It requires, in my opinion, the presence of individual passion throughout an organization for significant improvement or "best-in-class" achievement of safety excellence, which is a noble purpose.

Safety excellence is a step beyond safety compliance!

With care, it is possible for executives of an organization to help create a "best-in-class" safety culture, but will that deliver "best-in-class" results? I have found that when those same executives also inspire people within their organization to speak about safety from the heart, that is usually when safety excellence can be achieved. Empathy and emotion about human behavior and other colleagues goes beyond the logical requirements for basic compliance. It means caring about others, what they value, and how safety excellence will improve. This is heartfelt safety excellence!

Can this be stated in an elevator speech?

You bet! Try talking from your heart about why it's personally important to you. Don't just talk about facts or figures like accident rates, lost time work days, near misses or the average costs for injuries. We all have stories we can tell about many subjects. Tell a short story about why safety is important in your life and how safety has affected you, personally. Yes, also talk a little about the business situation and benefits. However, your listeners will mostly remember why you care.

Could this information help your organization's culture to drive safety excellence?

How have you gotten people excited about and dedicated to safety excellence? Add your comments or questions in the comments section below.

Browse other Machine Safety Blog posts at 

Related articles are below. See links at the bottom or search for the articles atop

Machine Safety: Is your safety culture a top-down approach?

Machine Safety Culture: Compliance versus cooperation driven

Machine Safety: Where do effective safety cultures roost?

Contact: for "Solutions for Machine Safety."

No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
Each year, a panel of Control Engineering and Plant Engineering editors and industry expert judges select the System Integrator of the Year Award winners in three categories.
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Additive manufacturing benefits; HMI and sensor tips; System integrator advice; Innovations from the industry
Robotic safety, collaboration, standards; DCS migration tips; IT/OT convergence; 2017 Control Engineering Salary and Career Survey
Integrated mobility; Artificial intelligence; Predictive motion control; Sensors and control system inputs; Asset Management; Cybersecurity
Featured articles highlight technologies that enable the Industrial Internet of Things, IIoT-related products and strategies to get data more easily to the user.
This article collection contains several articles on how automation and controls are helping human-machine interface (HMI) hardware and software advance.
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Infrastructure for natural gas expansion; Artificial lift methods; Disruptive technology and fugitive gas emissions
Mobility as the means to offshore innovation; Preventing another Deepwater Horizon; ROVs as subsea robots; SCADA and the radio spectrum
Future of oil and gas projects; Reservoir models; The importance of SCADA to oil and gas
Automation Engineer; Wood Group
System Integrator; Cross Integrated Systems Group
Jose S. Vasquez, Jr.
Fire & Life Safety Engineer; Technip USA Inc.
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me