Oracle announces new mobile, social enhancements for CRM On Demand

CRM software help users collaborate with colleagues and customers, complete frequent tasks while out in the field, and close deals more quickly while on the road. For example, users can capture impressions immediately after a meeting via their Blackberry, rather than risk losing specific details.


Continuing to build and expand on its industry-defining mobile CRM and Social CRM innovations, Oracle today announced the new releases of Oracle Mobile Sales Assistant 2.0 for BlackBerry and Oracle Social CRM Applications Release 3. The latter introduces the new Oracle CRM Sales Campaigns On Demand and enhancements to Oracle CRM Sales Library on Demand and Oracle CRM Sales Prospector On Demand.

Optimized for mobile professionals, Oracle Mobile Sales Assistant is a simple and intuitive application designed to help users collaborate with colleagues and customers, complete frequent tasks while out in the field and close deals more quickly while on the road.

Blackberry Tour smartphone

Oracle Mobile Sales Assistant 2.0 for BlackBerry provides even more ease-of-use features, and introduces support for 12 languages. Support for additional BlackBerry devices now includes Tour, 8900 and Storm. Enhanced data caching makes more information immediately available, with or without a data connection. Users can log emails and calls to Oracle CRM On Demand and directly access appointments, tasks and contacts.

Oracle Social CRM applications harness the latest Web 2.0 technologies and empower sales users to leverage the knowledge and experience of their broader community to identify qualified leads, develop sales campaigns, and collaborate with colleagues to close more deals, with no data entry required.

The new Oracle CRM Sales Campaigns On Demand introduced in Oracle Social CRM Applications Release 3 lets sales professionals create professional quality campaigns via an easy-to-use editing tool for existing templates within their social networks, or design a new template. Sales users can also determine the best templates and images to adopt based on user ratings, reviews and historical response rates.

The software includes real-time campaign results tracking, with detailed insight on when an email is opened or clicked, cannot be delivered due to an invalid address, or when a user has unsubscribed. It also includes support for Microsoft Word, integration with Oracle CRM On Demand Release 16 to accelerate sales cycles, access control for better compliance, more efficient tags and filters, and a message board for members to get a quick view of activity within their social networks. Sales users also can honor customers preferences to opt-out of emails.

- Edited by Renee M. Robbins, managing editor, MBT

See also from MBT:
Oracle seeks to speed up application sales to mid size enterprises

Also from Oracle:
Leverage Social Intelligence whitepaper

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