Oracle ramps up midmarket self-service business programs

Oracle says it wants to make buying software easier for small to midsize businesses (SMB), and its sales & marketing programs are part of a larger effort for the enterprise vendor to play catch-up with players like Microsoft that currently dominate SMB sales. One such effort is a new “one-click ordering” program that offers an alternative to Oracle's paper-based sales contracts.

10/01/2007


Oracle says it wants to make buying software easier for small to midsize businesses (SMB), and its sales & marketing programs are part of a larger effort for the enterprise vendor to play catch-up with players like Microsoft that currently dominate SMB sales.

One such effort is a new “one-click ordering” program that offers an alternative to Oracle's paper-based sales contracts. It allows authorized VARs to book product orders online, and for their customers to download Oracle software without having to sign the usual stacks of paper contracts that Oracle, until now, has required.

“This is a self-service model that will expose us to a new set of partners,” explains Judson Althoff, Oracle's VP of Global Platform & Distribution Sales, who also heads the SMB Program Office.

The new SMB online ordering program covers specific Oracle products aimed at that sector, including Oracle Database 10g Standard Edition and Standard Edition One; Oracle Application Server Java Edition, Standard Edition and Standard Edition One; and Oracle Business Intelligence Standard Edition and Standard Edition One.

Backing up the new online ordering channel, Oracle also launched a new VAR program that lowers barriers to entry. Until now, VARs had to formally sign up with the Oracle PartnerNetwork (OPN), which required payment of up-front fees. The new SMB VAR program eliminates the need to pay fees or sign contracts in advance. The only requirement is that they make arrangement with existing authorized Oracle distributors in order to book sales.

According to Althoff, these are just the first steps to boost Oracle's business with smaller customers. Like IBM , Oracle plans quarterly updates of its SMB partner programs, with future efforts focusing on product pricing and packaging, and new branding and messaging to publicize its SMB presence.





No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Big Data and IIoT value; Monitoring Big Data; Robotics safety standards and programming; Learning about PID
Motor specification guidelines; Understanding multivariable control; Improving a safety instrumented system; 2017 Engineers' Choice Award Winners
Selecting the best controller from several viewpoints; System integrator advice for the IIoT; TSN and real-time Ethernet; Questions to ask when selecting a VFD; Action items for an aging PLC/DCS
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.
Motion control advances and solutions can help with machine control, automated control on assembly lines, integration of robotics and automation, and machine safety.
This article collection contains several articles on the Industrial Internet of Things (IIoT) and how it is transforming manufacturing.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Future of oil and gas projects; Reservoir models; The importance of SCADA to oil and gas
Big Data and bigger solutions; Tablet technologies; SCADA developments
SCADA at the junction, Managing risk through maintenance, Moving at the speed of data
Automation Engineer; Wood Group
System Integrator; Cross Integrated Systems Group
Jose S. Vasquez, Jr.
Fire & Life Safety Engineer; Technip USA Inc.
click me