Plan now for electronicaUSA with the Embedded Systems Conference

"electronicaUSA with the Embedded Systems Conference" (an expansion of last year’s event) will debut March 29 to April 1, 2004, at San Francisco’s Moscone Convention Center.


" electronicaUSA with the Embedded Systems Conference" (an expansion of last year’s event) will debut March 29 to April 1, 2004, at San Francisco’s Moscone Convention Center. Billed as "the most comprehensive systems design educational forum in North America," the event is expected to host 14,000-15,000 attendees—system design engineers, architects, technical managers, embedded software developers, and executives. Attendees will have the opportunity to choose from more than 300 tutorials, workshops, and technical sessions. Some 400 exhibitors will await visitors on the show floor covering 18,000 m

"At this event, technology leaders will shape the direction of the industry, and decision-makers will look for solutions, gather and exchange ideas, identify new opportunities, and get business done," say event organizers CMP Media LLC and Munich International Trade Fairs, Munich Trade Fairs North America.

The expanded format of electronicaUSA/ESC will include four separate technical conferences: Embedded Systems Conference (ESC) focuses on those developing embedded and real-time systems for market sectors ranging from communications and industrial to aerospace, automotive, medical, and computer peripherals. Power Electronics Conference covers issues related to the latest power system solutions, such as intermediate bus voltage (IBV) power architecture, smart synchronous rectification, and technologies for bus converters. Communications Design Conference (CDC) and Emerging Technologies Forum (held on the exhibit floor) round out the conference program.

Keynote presentations also look noteworthy. Dr. Robert D. Ballard—of deep-sea exploration fame—will deliver the event-opening keynote, "Living the Dream: Lessons Learned on the Ocean Floor" (Tuesday, March 30, 10-11 a.m.). This glimpse into the future of undersea exploration includes his findings for the emerging science of deep-water archaeology.

Alexander Lidow, CEO of International Rectifier , will present the Power Electronics keynote titled, "Systems Approach to Solving Challenges in Power Management: From AC Mains to Points of Load" (March 30, 3:45-5:15 p.m.), that addresses specific needs for low-voltage, high-current dc/dc systems, including a new control method for power-factor correction to simplify designs and shorten design cycles.

Jerry Fiddler, founder and board member of Wind River Systems , will give the ESC keynote, "Envisioning the Connected World" (Wednesday, March 31, 10-11 a.m.), offering a view of an "always-on" future, and how that "connected world" will evolve through convergence of multiple technologies, resulting in one giant, interoperable system.

Robert Lucky, independent consultant and former corporate VP for Telcordia Technologies, will deliver the CDC keynote, "The World of Telecom—Today's Chaos, Tomorrow's Promise" (March 31, 11 a.m.-12 p.m.), which describes telecom’s future, where communications is unlimited, untethered, and almost free, and where processing and storage are boundless.

—Frank J. Bartos, executive editor, Control Engineering,

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