Plantville’s launch brings the world together

Siemens interactive manufacturing game nears 10,000 visitors in less than a week

03/28/2011


The launSiemens Plantville: Hopon Solutionsch of Plantville, Siemens Industry Inc.’s interactive plant floor simulation game, has attracted the attention of manufacturers, cutting-edge marketing Website and the national press. But the core audience for Plantville can best be summed up by one user: “This is sooooo cool! Can’t wait to get started.”

Plantville, which launched exclusive last week at controleng.com and plantengineering.com, already has attracted nearly 10,000 unique visitors from 98 countries. The game has more than 270 Facebook friends, and the video showcasing the game has received more than 2,900 hits on You Tube.

With a strong need to explain a manufacturing career to young people as a critical need in manufacturing, a target audience for Plantville was students. They have proven to be an early adopter of the game. Colleges and Universities around the country, from South Florida to Cal State Northridge and from Texas-San Antonio to the University of Alaska have logged in to play Plantville.

Players are faced with the challenge of maintaining the operation of their plant while trying to improve the productivity, efficiency, sustainability and overall health of their facility. The game enables players to improve the health of their plants by learning about and applying industrial and infrastructure products and solutions from Siemens. Gamers will be measured on a number of Key Performance Indicators, including safety, on time delivery, quality, as well as energy management and employee satisfaction.

“Siemens is capitalizing on the tremendous growth of online engagement to demonstrate how our expertise can make industry and infrastructure more competitive by increasing sustainability, energy efficiency and productivity in a fun and educational environment,” said Daryl Dulaney, president and CEO, Siemens Industry, Inc. “We also hope Plantville will generate excitement in the areas of math, science and technology while inspiring a new generation of plant managers and engineers.”

Throughout the game, players will be able to interact with Pete the Plant Manager, whose plant has just won the “Plant of the Year” award. In a case of art imitating life, the Siemens plant in Norwood, OH was awarded the 2009 Top Plant Award by Plant Engineering.

Pete shares his best practices throughout the game to help players achieve outstanding results in plant performance. He will use Webisodes, the Plantville Café, Puzzlers, and Facebook, LinkedIn and Twitter accounts to dialogue with gamers, provide hints to playing the game, and host a leader board for contestants.

In Plantville, players can select which of the three virtual plants they would like to manage first: – a bottling plant, a vitamin plant or a plant that builds trains. At the start of the game, each type of plant is faced with different challenges. The players must identify the challenges facing their plant and implement solutions to improve the plant’s KPIs. Gamers will compete with one another on a number of levels, including plant-to-plant and on specific KPIs. Pete’s leader board will keep track of which players are performing the best on each of the levels.

View media on Plantville!

- Edited by Gust Gianos, Plant Engineering, www.plantengineering.com



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
Each year, a panel of Control Engineering editors and industry expert judges select the System Integrator of the Year Award winners.
Control Engineering Leaders Under 40 identifies and gives recognition to young engineers who...
Learn more about methods used to ensure that the integration between the safety system and the process control...
Adding industrial toughness and reliability to Ethernet eGuide
Technological advances like multiple-in-multiple-out (MIMO) transmitting and receiving
Virtualization advice: 4 ways splitting servers can help manufacturing; Efficient motion controls; Fill the brain drain; Learn from the HART Plant of the Year
Two sides to process safety: Combining human and technical factors in your program; Preparing HMI graphics for migrations; Mechatronics and safety; Engineers' Choice Awards
Detecting security breaches: Forensic invenstigations depend on knowing your networks inside and out; Wireless workers; Opening robotic control; Product exclusive: Robust encoders
The Ask Control Engineering blog covers all aspects of automation, including motors, drives, sensors, motion control, machine control, and embedded systems.
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
News and comments from Control Engineering process industries editor, Peter Welander.
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
This is a blog from the trenches – written by engineers who are implementing and upgrading control systems every day across every industry.
Anthony Baker is a fictitious aggregation of experts from Callisto Integration, providing manufacturing consulting and systems integration.
Integrator Guide

Integrator Guide

Search the online Automation Integrator Guide
 

Create New Listing

Visit the System Integrators page to view past winners of Control Engineering's System Integrator of the Year Award and learn how to enter the competition. You will also find more information on system integrators and Control System Integrators Association.

Case Study Database

Case Study Database

Get more exposure for your case study by uploading it to the Control Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.

These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.

Click here to visit the Case Study Database and upload your case study.