Report on advertising is available

Oak Brook, Ill. - Companies that sell automation, controls, instrumentation, and software and services-among Control Engineering readers-may benefit from a new report from Cahners Research, part of Control Engineering's parent company, Cahners Business Information.

10/19/2001


Oak Brook, Ill. - Companies that sell automation, controls, instrumentation, and software and services - among Control Engineering readers - may benefit from a new report from Cahners Research , part of Control Engineering's parent company, Cahners Business Information.

The report, 'Business-to-Business Advertising When Your Market is in a Recession or Expansion,' shows various business cycles in history and the relationship of marketing efforts to return on investment, awareness, and preference levels. The study is based on more than 23,000 businesses and covers the markets that Cahners currently serves.

The study is available for access and download at www.elogic.com/marketing/adsb2b.pdf or at www.cahnerscarr.com , under What's New.





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