Six-step to product security: AGMA issues anti-counterfeiting tips

Many of the world's leading IT companies have developed and implemented successful security measures and counterfeiting deterrents that other companies can learn from.

10/22/2007


Most information technology (IT) companies consider counterfeiting to be one of the most challenging issues in their industry, as illegal replicas of brand-name high-tech products penetrate the global marketplace.

The Alliance for Gray Market and Counterfeit Abatement (AGMA) recommends all vendors, regardless of size, take steps to address counterfeiting issues by securing the supply chain, educating authorized channel distributors, and arming resellers with tools to ensure the brand integrity of genuine goods.

AGMA interviews conducted with electronics industry executives indicate as many as one in 10 information technology products sold may actually be counterfeit.

Many of the world's leading IT companies have developed and implemented successful security measures and counterfeiting deterrents that other companies can learn from. The challenges raised by counterfeiting can be considerable. Implementing a multi-prong strategy is more likely to yield successful results than relying on a single tactic to address the issue.

Now, to help manufacturers build a prevention/detection/response strategy to mitigate counterfeiting, AGMA suggests these six keys:

1. Design security measures into product technology and packaging.




2. Educate stakeholders.



3. Secure supply chains and authorized channels.





4. Develop and deploy processes to fight counterfeiting.




5. React swiftly to suspected illegal activity.


6. Generate new alliances.



By implementing these best practices, an IT company can build a strategy that benefits consumers, internal and external stakeholders, and the IT industry as a whole.





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