SME rebrands to focus on advancement of manufacturing

Society will highlight its wide range of expertise in new branding

06/10/2013


The Society for Manufacturing Engineers has announced it will simply be known as SME. Courtesy: SMEIn an effort to brand itself as a broad-based manufacturing organization, the Society for Manufacturing Engineers has announced it will simply be known as SME. The society, which rolled out its new branding identity at its annual conference June 3 in Baltimore, said the goal of the new identity is “to unify the organization and provide greater value to stakeholders across manufacturing.”

In an effort to meet what it calls the organization’s “central role it plays in the advancement of manufacturing,” SME has combined its many areas of operation around what it calls an “evolved mission to inspire, prepare and support its stakeholders in the advancement of manufacturing.”

“SME is focused on serving manufacturing enterprises, employees and education. It is our manufacturing engineering roots, experience and expertise that uniquely qualifies us to do this,” said SME President Dennis Bray, PhD, FSME.

SME is promoting its inclusive, future-focused mindset with the new tagline, “Making the future. Together.”

“The evolution of our brand signifies a momentous point in our history,” said Mark Tomlinson, SME executive director/CEO. “Our audiences see us as a credible authority, an inclusive community and a provider of solutions that is moving the manufacturing industry forward. We needed our brand to express those vital ideas as we move boldly into a bright future.”



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Mobile HMI; PID tuning tips; Mechatronics; Intelligent project management; Cybersecurity in Russia; Engineering education; Road to IANA
Save energy with automation; Process control system upgrades; Dispelling controll myths; Time-sensitive networking; Control system integration; Road to IANA
Additive manufacturing advancements; Machine vision enhances robotics; Fieldbus evolution; Process safety; Advice from System Integrators of the Year; Road to IANA
This article collection contains several articles on the Industrial Internet of Things (IIoT) and how it is transforming manufacturing.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Flexible offshore fire protection; Big Data's impact on operations; Bridging the skills gap; Identifying security risks
The digital oilfield: Utilizing Big Data can yield big savings; Virtualization a real solution; Tracking SIS performance
Getting to the bottom of subsea repairs: Older pipelines need more attention, and operators need a repair strategy; OTC preview; Offshore production difficult - and crucial
click me