Target CSR budgets to grow EV charging infrastructure

The electric vehicle charging station market is at risk of losing direction once government backed projects evaporate.

05/06/2013


IMS Research (acquired by IHS, Inc.)As I reported on recently, the electric vehicle charging station market is at risk of losing direction once government backed projects evaporate. I thought I would take some time to expand upon one point I raised in my article.

One key customer group in the future is those companies with strong corporate social responsibility (CSR) programs. These companies are actively looking to improve their social and green credentials, and often have budgets geared toward investment in schemes/technologies that help with efficiency or reduction in emissions/waste.

Dow Jones Sustainability Indexes is one benchmark by which companies track and measure their sustainability efforts. This type of resource should be a primary focus for EV infrastructure companies. They can quickly identify those companies involved in sustainability, and target those companies who are benchmarked as 'leaders' in their respective industries.

Infrastructure companies should really take the time to get to know the leads for CSR at major organizations, and educate them on the technology. Many CSR leads will likely have received enquires from employees about electric vehicles, but not be in possession of the information necessary to take an investment decision.

EV infrastructure companies should also target companies with strong CSR schemes because 'green' budgets are on the rise. It's this analysts opinion that charging infrastructure suppliers should capitalise on the desire of multi-nationals to 'green' their businesses.



No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Motor specification guidelines; Understanding multivariable control; Improving a safety instrumented system; 2017 Engineers' Choice Award Winners
Selecting the best controller from several viewpoints; System integrator advice for the IIoT; TSN and real-time Ethernet; Questions to ask when selecting a VFD; Action items for an aging PLC/DCS
Robot advances in connectivity, collaboration, and programming; Advanced process control; Industrial wireless developments; Multiplatform system integration
Motion control advances and solutions can help with machine control, automated control on assembly lines, integration of robotics and automation, and machine safety.
This article collection contains several articles on the Industrial Internet of Things (IIoT) and how it is transforming manufacturing.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

Future of oil and gas projects; Reservoir models; The importance of SCADA to oil and gas
Big Data and bigger solutions; Tablet technologies; SCADA developments
SCADA at the junction, Managing risk through maintenance, Moving at the speed of data
Automation Engineer; Wood Group
System Integrator; Cross Integrated Systems Group
Jose S. Vasquez, Jr.
Fire & Life Safety Engineer; Technip USA Inc.
click me