The Control Engineer

12/31/2002



Who is the Control Engineer?



Highly educated
Experienced engineers Supervise buying teams Decision makers Subscriber titles Located through industry Large companies Need information

Highly educated**

Degrees in:

Electrical Engineering

46%

Mechanical Engineering

22%

Chemical Engineering

7%

Other

11%

 

  • 76% of our readers are college graduates

  • 28% have advanced degrees or attended grad school

**Reader Data, Control Engineering North American Reader Profile Study. June 2000





85% are experienced engineers

Circulation

Engineers

74,908

Managers

7,311

Operations/Maintenance

5,303

Source: June 2001 BPA Statement

Typical readers have 21 years work experience, 12 years with their present employers, and 9 people reporting to them.





Supervise buying teams**

The typical Control Engineering reader supervises 9 people. Department spending averages $1.4 million per year for instrumentation, controls, and automation products and services.

  • On average 24% of the department expenditures go to services

  • 60% of readers work with systems integrators

In the next two years, 74% of our readers will spend the same or increase department spending.

Increase

30%

Decrease

4%

Not sure

22%

Stay about the same

44%

**Reader Data, Control Engineering North American Reader Profile Study. June 2000



Decision makers

100% of Control Engineering subscribers
recommend, specify, and buy control products

Process & discrete sensors

74%

Programmable logic controllers

63%

Controllers & regulators

62%

Test, calibration & analysis equiment

62%

Motors & drives

62%

Software

62%

Relays, switches, timers

61%

Power systems

59%

Computers

59%

Enclosure & consoles

59%

Valves & actuators

54%

Control systems

54%

Source: June 2001 BPA Statement





Subscriber titles Include:

 

  • Control Engineer

  • System Design Engineer

  • Production Engineer

  • System Integrator

  • Production Design Engineer

  • Operations or Maintenance Engineer

  • General/Corporate Management


Source: June 2001 BPA Statement







Control Engineering Subscribers are:

Located throughout the industry

Process

Hybrid

Discrete

Refining

Food & beverage

Automotive

Petrochemical

Pharmaceuticals

Aerospace

Chemical

Paper products

Appliances

Pulp & paper

Semiconductor

Electrical/electronics

Electric utilities

OEM

45% Process Industries (includes utilities and consultants)
55% Discrete parts manufacturing and OEM





Employed by large companies

:65% of Control Engineering circulation is delivered to large companies

Plant Size by Number of Employees

# of Subscribers

100-249

16,354

250-499

13,303

500-999

10,274

1,000+

17,422

**Reader Data, Control Engineering North American Reader Profile Study. June 2000







Control Engineering subscribers need information

Control Engineering 's readers request information by:

Mailing free postcard

70%

Calling manufacturer

66%

Internet

62%

Faxing manufacturer

19%

Writing to manufacturer

4%



The readers' primary request methods are:

Mail free postcard

38%

Internet

32%

Call manufacturer

30%

Fax to manufacturer

1%



Our readers use the following sources

Trade magazine ads

78%

Trade magazine articles

78%

Internet

71%

Sales visits

54%

Trade shows

51%

Direct mail

39%



Most important source of information

Internet

24%

Trade magazine ads

23%

Trade magazine articles

18%

Sales visits

14%

**Reader Data, Control Engineering North American Reader Profile Study. June 2000



Control Engineering Buyer's Guide/Integrator Guide www.controleng.com CE Europe
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CE Editorial Staff CE Sales Staff CE Europe Staff






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