A factor of five: Apatar simplifies migration to Salesforce CRM

By Manufacturing Business Technology Staff November 18, 2008

Apatar , a provider of open-source tools for data integration, now offers GoldMine to Salesforce History Migration, a solution that migrates client activity history between GoldMine and Salesforce CRM. The pre-built solution allows Apatar users to integrate email, calendar events, invitations, and other history activities from the MS SQL instances of GoldMine to Salesforce CRM—linking each to the right contact.
Apatar users also save time and avoid loss of data by setting the solution to preserve correct links between activities and the users to which they are assigned. Implementing this solution reportedly lowers development and maintenance workload up to a factor of five compared to manual programming.
According to Standish Group , 30 percent of data migration projects fail, while a Bloor Research study found 84 percent of data migrations fail to meet expectations. The problem often lies in making source data comply with target formats and standards, which requires a lot of time and efforts on the developer’s side. That’s why, to enable migration of GoldMine’s History to Salesforce CRM, Apatar developed a pre-built solution that automatically matches fields and tables between the two systems.
By connecting records based on GoldMine contact IDs, Apatar preserves links between tables, eliminates errors, and prevents data loss during migration.
“Avoiding manual coding, this solution will be of particular interest to corporate users of CRM systems,” says Renat Khasanshyn, founder and CEO, Apatar. “Migrating contact data or integrating customer history may take months of coding, lead to huge data losses, or simply fail. That’s where this pre-built solution comes into place, as, according to Gartner , 75 percent of leading companies are incapable of creating a unified view of the customer.”