If I lived in Poland, I’d buy Kujawski

This morning I was posting a story about how a rapeseed cooking-oil processing plant in Poland improved its production using more sophisticated automation. The name of the company is ZT Kruszwica, and their main brand name is Kujawski. As it turns out, Kujawski is the biggest seller over there. I’d never heard of it, but then most residents of Warsaw probably don’t know about Mazola.

I was hunting around the Web looking for some relevant links to add to the story, and I found a video clip of a TV ad for Kujawski. While it’s been tempting at times, I have avoided throwing out lots of cute video clip links in these postings. A blog such as this deserves more lofty topics. Still, the spot shows how Kujawski gets from farm field to bottle, which is exactly what the article is about. I’m afraid the interpretation in the ad doesn’t exactly square with what it says in the article, but the ad is a lot more fun and has a very catchy tune. I’d love to see that great big harvesting machine, and meet some of those cute singing maidens who sort the seeds. Most of all, I’d like to buy some Kujawski.

Watch the video. In two minutes, you can see the ad, and then how they made it. Very creative stuff.

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