Telematics as an automotive emissions reduction solution

Frost & Sullivan report claims that the "green telematics" market is expected to increase 36% per year as companies and end users seek to reduce older vehicle emissions.

By David Greenfield January 14, 2010

Although emissions from new vehicles have decreasedby 13% in the last decade, older cars continue to be heavy polluters. In lightof this reality, Frost & Sullivan claims that, to significantly reduce CO 2 emissions, a strategy must be framed that not only focuses on new vehicletechnology, but also encompasses the overall reduction of CO 2 emissions fromall vehicles. Green telematics, according to Frost & Sullivan, effectivelyprovides a cost-effective and simple solution to this challenge. Fleetcompanies and consumers alike are increasingly warming to the service since afuel cost reduction of 10% and an equal measure of CO 2 reduction are possiblethrough green telematics services offered as a dedicated product or an add-onservice.

Telematics example: a Lexus Gen V navigation system. Source: Wikipedia

Telematics refers to the integrated use of telecommunications

and information technology. One of the most commonly known telematics products

are GPS systems used in car navigation. Green telematics for automobiles would

combine technology systems to optimize fuel efficiency and reduce emissions.

Frost & Sullivan’s "Strategic Analysis of

European and North American Green Telematics Market for Passenger and

Commercial Vehicles" report, finds that the European and North American fleet

green telematics market will likely increase from $80 million in 2008 to $700

million by 2015. The market is growing at a compound annual growth rate (CAGR)

of 36% 2008 to 2015, primarily thanks to growing pressure on fleet companies to

reduce their carbon footprint and develop a greener image.

Green telematics packages, such as vehicle and

driver management services, provide complete data for driving behavior and fuel

consumption analysis for commercial vehicles. Optimizing these parameters

ensures green fleet operation. Real-time navigation alerts also help reduce

unwanted mileage. Frost & Sullivan points to current economic impacts and

the fact that green telematics for automotive use is relatively unknown as

reasons the green telematics market has not yet grown significantly.

Access other Control Engineering contentrelated to emissions reduction:

  • EPAcites Ford as automaker with most fuel economy improvement
  • Transportationindustry manufacturing groups call for cooperation on emissions and energy issues
  • Autodeskdevelops comprehensive emissions reductionssoftware


– Edited by David Greenfield , editorial director
Control Engineering Sustainable Engineering News Desk