The Control Engineer

By Staff December 31, 2002

Who is the Control Engineer?
Highly educated Experienced engineers Supervise buying teams Decision makers Subscriber titles Located through industry Large companies Need information

Highly educated**

Degrees in:
Electrical Engineering 46%
Mechanical Engineering 22%
Chemical Engineering 7%
Other 11%
  • 76% of our readers are college graduates

  • 28% have advanced degrees or attended grad school

**Reader Data, Control Engineering North American Reader Profile Study. June 2000

85% are experienced engineers

Circulation
Engineers 74,908
Managers 7,311
Operations/Maintenance 5,303
Source: June 2001 BPA Statement

Typical readers have 21 years work experience, 12 years with their present employers, and 9 people reporting to them.

Supervise buying teams**

The typical Control Engineering reader supervises 9 people. Department spending averages $1.4 million per year for instrumentation, controls, and automation products and services.

  • On average 24% of the department expenditures go to services

  • 60% of readers work with systems integrators

In the next two years, 74% of our readers will spend the same or increase department spending.
Increase 30%
Decrease 4%
Not sure 22%
Stay about the same 44%

**Reader Data, Control Engineering North American Reader Profile Study. June 2000

Decision makers

100% of Control Engineering subscribers
recommend, specify, and buy control products
Process & discrete sensors 74%
Programmable logic controllers 63%
Controllers & regulators 62%
Test, calibration & analysis equiment 62%
Motors & drives 62%
Software 62%
Relays, switches, timers 61%
Power systems 59%
Computers 59%
Enclosure & consoles 59%
Valves & actuators 54%
Control systems 54%

Source: June 2001 BPA Statement

Subscriber titles Include:

  • Control Engineer

  • System Design Engineer

  • Production Engineer

  • System Integrator

  • Production Design Engineer

  • Operations or Maintenance Engineer

  • General/Corporate Management

Source: June 2001 BPA Statement

Control Engineering Subscribers are:

Located throughout the industry

Process Hybrid Discrete
Refining Food & beverage Automotive
Petrochemical Pharmaceuticals Aerospace
Chemical Paper products Appliances
Pulp & paper Semiconductor Electrical/electronics
Electric utilities OEM

45% Process Industries (includes utilities and consultants)
55% Discrete parts manufacturing and OEM

Employed by large companies

:65% of Control Engineering circulation is delivered to large companies

Plant Size by Number of Employees # of Subscribers
100-249 16,354
250-499 13,303
500-999 10,274
1,000+ 17,422
**Reader Data, Control Engineering North American Reader Profile Study. June 2000

Control Engineering subscribers need information

Control Engineering ‘s readers request information by:
Mailing free postcard 70%
Calling manufacturer 66%
Internet 62%
Faxing manufacturer 19%
Writing to manufacturer 4%

The readers’ primary request methods are:
Mail free postcard 38%
Internet 32%
Call manufacturer 30%
Fax to manufacturer 1%

Our readers use the following sources
Trade magazine ads 78%
Trade magazine articles 78%
Internet 71%
Sales visits 54%
Trade shows 51%
Direct mail 39%

Most important source of information
Internet 24%
Trade magazine ads 23%
Trade magazine articles 18%
Sales visits 14%

**Reader Data, Control Engineering North American Reader Profile Study. June 2000

Control Engineering Buyer’s Guide/Integrator Guide www.controleng.com CE Europe
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