The Control Engineer
| Who is the Control Engineer? |
| Highly educated Experienced engineers Supervise buying teams Decision makers Subscriber titles Located through industry Large companies Need information |
Highly educated**
| Degrees in: | |
| Electrical Engineering | 46% |
| Mechanical Engineering | 22% |
| Chemical Engineering | 7% |
| Other | 11% |
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76% of our readers are college graduates
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28% have advanced degrees or attended grad school
**Reader Data, Control Engineering North American Reader Profile Study. June 2000
85% are experienced engineers
| Circulation | |
| Engineers | 74,908 |
| Managers | 7,311 |
| Operations/Maintenance | 5,303 |
| Source: June 2001 BPA Statement | |
Typical readers have 21 years work experience, 12 years with their present employers, and 9 people reporting to them.
Supervise buying teams**
The typical Control Engineering reader supervises 9 people. Department spending averages $1.4 million per year for instrumentation, controls, and automation products and services.
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On average 24% of the department expenditures go to services
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60% of readers work with systems integrators
| In the next two years, 74% of our readers will spend the same or increase department spending. | |
| Increase | 30% |
| Decrease | 4% |
| Not sure | 22% |
| Stay about the same | 44% |
**Reader Data, Control Engineering North American Reader Profile Study. June 2000
Decision makers
| 100% of Control Engineering subscribers recommend, specify, and buy control products | |
| Process & discrete sensors | 74% |
| Programmable logic controllers | 63% |
| Controllers & regulators | 62% |
| Test, calibration & analysis equiment | 62% |
| Motors & drives | 62% |
| Software | 62% |
| Relays, switches, timers | 61% |
| Power systems | 59% |
| Computers | 59% |
| Enclosure & consoles | 59% |
| Valves & actuators | 54% |
| Control systems | 54% |
Source: June 2001 BPA Statement
| Subscriber titles Include: |
Source: June 2001 BPA Statement |
Control Engineering Subscribers are:
Located throughout the industry
| Process | Hybrid | Discrete |
| Refining | Food & beverage | Automotive |
| Petrochemical | Pharmaceuticals | Aerospace |
| Chemical | Paper products | Appliances |
| Pulp & paper | Semiconductor | Electrical/electronics |
| Electric utilities | OEM |
45% Process Industries (includes utilities and consultants)
55% Discrete parts manufacturing and OEM
Employed by large companies
:65% of Control Engineering circulation is delivered to large companies
| Plant Size by Number of Employees | # of Subscribers |
| 100-249 | 16,354 |
| 250-499 | 13,303 |
| 500-999 | 10,274 |
| 1,000+ | 17,422 |
| **Reader Data, Control Engineering North American Reader Profile Study. June 2000 | |
Control Engineering subscribers need information
| Control Engineering ‘s readers request information by: | |
| Mailing free postcard | 70% |
| Calling manufacturer | 66% |
| Internet | 62% |
| Faxing manufacturer | 19% |
| Writing to manufacturer | 4% |
| The readers’ primary request methods are: | |
| Mail free postcard | 38% |
| Internet | 32% |
| Call manufacturer | 30% |
| Fax to manufacturer | 1% |
| Our readers use the following sources | |
| Trade magazine ads | 78% |
| Trade magazine articles | 78% |
| Internet | 71% |
| Sales visits | 54% |
| Trade shows | 51% |
| Direct mail | 39% |
| Most important source of information | |
| Internet | 24% |
| Trade magazine ads | 23% |
| Trade magazine articles | 18% |
| Sales visits | 14% |
**Reader Data, Control Engineering North American Reader Profile Study. June 2000
| Control Engineering Buyer’s Guide/Integrator Guide www.controleng.com CE Europe Editorial Calendar Print Ad Rates & Specs Online Ad Rates & Specs CE Editorial Staff CE Sales Staff CE Europe Staff | |
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