Total brand protection: Software vendor now offers to shut down black market operations

Add investigation and enforcement services to the list of brand-protection capabilities offered by supply chain risk management software supplier New Momentum.
By Manufacturing Business Technology Staff April 6, 2009

Add investigation and enforcement services to the list of brand-protection capabilities offered by supply chain risk management software supplier New Momentum .

The company debuted roughly two years ago with a Software-as-a-Service (SaaS)-based solution that allows manufacturers to monitor global markets to determine if counterfeit or pirated versions of their products are being sold.

On April 1, New Momentum unveiled an enhanced offering called The Total Solution Experience, which includes investigation and enforcement services necessary for getting violators to cease operations.

“Our standard SaaS-based offering is unsurpassed in the first step of revenue recovery: visibility,” New Momentum CEO Stu Clifton said in announcing the new offering. “Typically our customers report that their success rate in finding counterfeits and gray market activity is three times better than the solution they were using previously. However, we’ve found that some companies need assistance with the next steps of investigation and enforcement. That’s why we now provide our customers with a complete end-to-end brand protection solution.”

New Momentum’s standard offering includes:

•Advanced “search, cleanse, and deliver” technology that provides real-time, 24/7 data and analysis of global market activities related to the specific products the company wants to track; and

•Actionable intelligence delivered to a custom dashboard and in email alerts.

The Total Solution Experience includes the New Momentum’s standard offering plus any or all of the following services:

•Due-diligence Investigation of low-price, high-volume targets identified by New Momentum;

•Test purchase from target;

•The initiation civil actions;

•Pursuing criminal action; and

•Repurchases to ensure counterfeiters have ceased illegal activity