An interview with Kevin Cowan, MacWrap by David Greenfield

‘Seeing’ the problem

The trend toward greater use of dark packaging can be seen on a variety of packaged goods. The sleek look of black packaging in particular has become more popular over the past few years, even in the food and beverage industry. According to Michael Coleman, senior vice president of Source/Inc., a Chicago-based international branding consultancy, "black, [is a] color that historically was not us...