Colin Snow, VP and research director, Operational & Supply Chain Performance Management, Ventana Research

Embrace the role and value of master data management

Too often, business executives are uncertain about the quality of their organization's data. It's an important issue today in part due to regulatory issues, as well as problems with the accuracy of data drawn from disparate sources, including spreadsheets. Errors and inconsistencies lead to mistakes and lost opportunities—failed deliveries, invoicing blunders, problems with global data s...