James Martin, chairman and CEO, Inquisite

What’s it to ‘ya? How a survey can set customer and employee expectations

Have you ever used one of those “How was our service?” questionnaires to register a complaint, then never heard back from the organization that sent it? When it comes to enterprise feedback management (EFM), this is a cardinal sin. EFM centralizes the collection, analysis, and distribution of customer and employee feedback to make good decisions and respond accordingly.