Karen Abramic-Dilger, contributing editor
Articles
PID, APC November 1, 2007
Automated survey gets an attitude adjustment, revealing customer satisfaction levels
In any service industry, getting timely input from customers can pave the way for future strategies and long-term goals. Enterprise feedback management (EFM) software offers another way to study, track, and measure customer attitudes. EFM—a growing subcategory of customer relationship management (CRM)—uses reporting and survey tools to solicit input from customers or employees, and ...
By Karen Abramic-Dilger, contributing editor