Karen Abramic-Dilger, contributing editor


PID, APC November 1, 2007

Automated survey gets an attitude adjustment, revealing customer satisfaction levels

In any service industry, getting timely input from customers can pave the way for future strategies and long-term goals. Enterprise feedback management (EFM) software offers another way to study, track, and measure customer attitudes. EFM—a growing subcategory of customer relationship management (CRM)—uses reporting and survey tools to solicit input from customers or employees, and ...

By Karen Abramic-Dilger, contributing editor
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