Because process matters: Metastorm launches BPM awareness blog

Business process management (BPM) solutions specialist Metastorm has unveiled a new blog site, called Because Process Matters , to provide viewpoints on industry trends, and host multimedia content highlighting customer successes, partner solutions, events, and product releases.
The new Metastorm blog provides another channel for Metastorm to communicate with a rapidly growing online community of IT constituents interested in following Metastorm and related BPM and enterprise application integration (EAI) trends on a global basis. The blog adds to Metastorm’s existing social media and Web communications channels.
Metastorm hopes the new blog will foster productive community discussion and increase awareness of the effectiveness of BPM and EAI solutions in helping organizations see the business more clearly, think about how to better leverage existing assets, and do things that ultimately lower costs, reduce risk, and enhance agility.