2013

Marketing to Engineers®


In March 2013, CFE Media hosted the Marketing to Engineers® event in downtown Chicago. During this afternoon session, industry experts presented tips for website design, content marketing strategies, and best practices for marketing to engineers.

Sessions:

  1. Wesite Design: Search Marketing Best Practices: Steve Krull
  • Why content is (still) king
  • Aligning navigation with user intent and using research to influence what you think
  • Designing with content in mind
  • Content Marketing Strategy: Giving Away Your Secret Sauce: Joe Pulizzi
    • The latest in content marketing research
    • How B2B companies and those that target engineers can leverage content marketing to find and retain more customers
    • Great content marketing examples in action
  • Best Practices for Marketing to Engineers: Alicia DuBay
    • The challenges of marketing to engineers
    • What today’s successful integrated marketing campaign looks like
    • Case study: A campaign that worked well for ABB

    Session 1 – Video
    Session 1 – Slides
    Session 2 – Video
    Session 2 – Slides
    Session 3 – Video
    Session 3 – Slides


    View the 2014 Marketing to Engineers sessions