2015 Marketing to Engineers Invite

Join CFE Media for an afternoon of education on marketing to engineers on Monday March 23, 2015, in downtown Chicago. RSVP by Friday, March 13 to reserve your spot.

CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers™ seminar features industry experts presenting tips for successful integrated marketing campaigns and the latest trends relevant to the engineering community. During the 2015 educational sessions, industry experts will discuss strategies and tactics for marketing to engineers effectively.

The event starts on Monday at 12:00 p.m. CT, March 23, at the Park Hyatt Chicago—800 North Michigan Avenue, Chicago, IL 60611. The afternoon session will bring together some of the top marketing experts in the industry! Registration fee: $135.00, registration discounted 20% with promo code: MARKETING20

Marketing to Engineers™ Agenda: Monday, March 23, 2015. Doors open at 11:30 a.m.

12:00 p.m. to 5:00 p.m.: Marketing to Engineers™ Seminar. Hors d'oeuvres and beverages will be served. Attend and hear experts discuss the following:

  • Right Brain Marketing: Tapping Into the Engineers Brain: Dane Cowling, Founder, The Communications Group, Inc.
    • All consumers make decisions based on their emotional needs. Whether it's a new purse or highly engineered machine, process or service, people are motivated to buy a brand promise or product when both the left and right sides of their brain "agree" on the decision. Unfortunately, we have become very skilled at meeting the needs required by the logic-based left side of our brains, but have ignored it's very powerful emotion-based partner.
  • Meeting Engineers along the Buyer's Journey: Dan Staresinic, Vice President of Marketing and Communications, Process Industries & Drives, Siemens Industry Inc.
    • By now most marketers understand that every B2B buyer is on a journey, usually as part of a team that is tasked to make the best technology buying decision for their company. What happens when one or more of the buyers are Engineers? How do concepts like personas, demand type, conversion and content mapping fit together for marketers who want to help these engineers to buy from them?
  • Results of the latest Marketing to Engineers™ Research: Patrick Lynch, Director of
    Marketing to Engineers, CFE Media
  • The Magic of Marketing Automation: Parin Mody, Managing Partner, StratMarketing Group
    • Have you thought about marketing automation-but are worried that you'll make a big investment that won't pay off? Or maybe, you've already spent thousands of dollars already-and are only using 50% of your platform's capabilities. No matter where you are in the process, this presentation by marketing automation expert, Parin Moody, is a must-see for all B2B marketers. It will save you time, money, aggravation-and get you results.
  • Digital Fitness - Tips & Tools for Trimming the Digital Fat in 2015: Steve Krull, Founder and CEO, Be Found Online
    • The digital landscape is constantly changing with new strategies emerging all the time. Join Steve Krull of Be Found Online for what promises to be an entertaining session covering some of the things you can do to get your site, content and campaigns in tip top shape for 2015, and increase your business.
  • Integrated Marketing: The Drive for Measurable Results: Rich Thompson, Vice President of Marketing, ITW Welding North America
    • Why an Integrated Approach is vital to your brand message and business in our world today
    • How Brand Consistency benefits from it
    • The importance of testing to understand where your audience is and isn't and how that makes this all work
    • Why Integrated Marketing creates the critical avenues to lead to purchase
  • Panel: Perspective from Suppliers and Engineers: Discussion about the latest research on best practices for how to market to engineers effectively

5:30 p.m.: Cocktails and Networking

6:30 p.m.: Engineering Awards in Manufacturing Presentation and Dinner

You are also invited to stay for the Engineering Leaders Under 40, Engineers' Choice, Top Plant, and Product of the Year Awards dinner starting with cocktails and networking at 5:30 p.m CT and dinner at 6:30 p.m CT. The cost for cocktails and dinner is $95/person.

For questions about this event, please contact Kristen Nimmo at 630-571-4070 Ext. 2215 or e-mail at knimmo@cfemedia.com

Sponsored by: Deutsche Messe Logo




Dane Cowling, Founder, The Communications Group, Inc.
Dane Cowling is an owner and founder of The Communications Group, Inc., a 26 year old marketing, advertising and public relations firm based in Little Rock, Arkansas. Over his 30 year career, Dane has been involved with the sales and marketing programs for B2B industrial customers beginning with Aermotor Windmills and Jacuzzi Brothers pumps in 1985 to current relationships with Baldor Electric Company, Motion Industries, Plastic Suppliers, Inc. and Tuthill Vacuum & Blower Systems, to name a few. Dane is an Arkansas native and currently lives in Little Rock with his wife, Ginnie after raising and "releasing" two daughters.

Dan Staresinic, Vice President of Marketing and Communications, Process Industries & Drives, Siemens Industry Inc.
Dan Staresinic is vice president of marketing/communications for the process industries division of Siemens in the US. His business partners with customers to help them achieve greater control and confidence in their manufacturing operations. This is accomplished through advanced manufacturing applications in electrification, automation, software and services.

A chemical engineer by degree, Dan began his career in manufacturing operations, supply chain management and new product launch roles with Procter & Gamble, PepsiCo and Motorola. He transitioned to consulting, marketing and sales with Commerce One, Deloitte, and a PLM software firm (UGS) that was acquired by Siemens in 2007.

Dan's role at Siemens is focused on helping one of the world's great industrial products companies to also be a great B2B marketing and sales organization.

Maryanne_Headshot Patrick Lynch, Director of Marketing to Engineers, CFE Media
As Director of Content Marketing Solutions, Patrick Lynch strives to collaborate with CFE Media's marketing partners to help them build successful content marketing campaigns for targeted engineering audiences.

Using Marketing to Engineers™ research and ContentStream™ content, solutions are built on proprietary insight and professionally developed content from CFE Media brands and content partners.

By focusing the content on the manufacturing, commercial construction, and industrial automation markets, the content marketing solutions Lynch provides help those companies trying to target the consulting engineer, plant engineer, and controls engineer.

Parin Mody, Managing Partner, StratMarketing Group

Founder of StratMarketing Group, Parin has over 15 years of experience in marketing services, demand generation and business strategy.
He has a proven record of being a thought leader in metrics-driven insightful marketing strategies and automation. Working with clients ranging from Facebook to Allied Electronics to California Casualty, his experience spans a myriad of industries. Parin holds an MBA from Kellogg School of Management with emphasis in Marketing, Business Strategy, Technology & ECommerce.

Steve Krull, Founder and CEO, Be Found Online
In 2009, Steve Krull partnered with Dan Golden to launch Be Found Online. As a bootstrapped start-up, he often wore as many hats as he could find. Now that the agency has grown, Steve's responsibilities have shifted to providing support for broader agency initiatives, clients and staff. In addition to overseeing these core business functions, Steve continues to oversee strategy for organic media and content marketing. When he is not working, Steve enjoys time with family, coaching little league, and cycling. As the parent of a child with autism, he also gives his time freely to a variety of autism related causes.
Rebecca_Headshot Rich Thompson, Vice President of Marketing,
ITW Welding North America

Rich Thompson currently serves as Vice President of Marketing, ITW Welding North America, where he has strategic responsibility for key brands such as Miller(R) and Hobart(R) in the company's welding portfolio. Mr. Thompson has over 25 years of progressive strategic marketing, brand building, product commercialization and general business management experience on both the B2B and B2C spaces. Before his current role at ITW, he led strategic brand marketing for the Teflon(R) brand for DuPont, as well in several senior level marketing positions for Newell Rubbermaid at one of their largest divisions.

His work in marketing and branding has been recognized by Advertising Age magazine, being named to their prestigious "Marketing 100" list, the American Marketing Association with their Gold EDISON Award, and a recent 2014 American Advertising Association Award for Integrated Marketing for Miller's WE BUILD campaign. A patented inventor, he has commercialized numerous successful new products in-market and is known for bringing to his employers a fact-based approach to branding and overall business strategies.

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