Safety: Omron rebrands STI as it pursues machine safeguarding customers

Omron Corporation established a new category brand, ‘STI’, as it ramps up expansion of its machine safeguarding business.

06/12/2007


Tokyo, Japan– Omron Corporation established a new category brand,‘STI’ (which stands for “safety, technology, and innovation”), as it ramps up expansion of its machine safeguarding business. The company also revealed that its OS3101 Laser Safety Scanner would be the first product marketed under the new brand.

In September 2006, Omron acquired Scientific Technologies Incorporated (STI), which it says was the leading North American supplier of safety equipment, as part of its strategy to become no. 1 in the global machine safeguarding market. Omron believes this market is approximately US$940 million, with a growth rate of 15% per annum. Inspired by the acquired company’s name, the new category brand imbues the three letters STI with the meaning of‘Safety, Technology & Innovation’, reflecting Omron’s desire to prompt a revolution in the field of machine safeguarding.

By combining its advanced sensing, control and networking technologies with high-level product support, the company aims to help customers create safer workplaces for their employees and enjoy improved productivity as a result. Using harmless laser light to detect intrusions into a guarded area, the company’s OS3101 laser safety scanner offers what they characterize as an intuitive and easy-to-use solution that can drastically improve workplace safety and productivity in facilities where people and machinery work together in close contact. By allowing users to designate a warning zone in which an alert signal sounds when workers approach a dangerous area, and a safety zone that automatically shuts down machinery if breached, the scanner prevents unnecessary machinery downtime due to inadvertent worker intrusion, ensuring safety while maintaining productivity.

Control Engineering Daily News Desk, C.G. Masi, senior editor
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